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All Journal JURNAL MANAJEMEN MOTIVASI
Isra Mawarni Tahir Stella
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Customer Experience and Perceived Enjoyment on Revisit Intention at 818 Billiard X Nati Coffee Palu Isra Mawarni Tahir Stella; Santi, Ira Nuriya; Rombe, Elimawaty; Fitrisam, Syarifah Aliyah
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9214

Abstract

This study examines the inconsistent effects of Customer Experience and Perceived Enjoyment on Revisit Intention at 818 Billiard X Nati Coffee. It aims to analyze the partial and simultaneous effects of both variables. An explanatory quantitative design was applied using purposive sampling, a Likert-scale questionnaire, and multiple linear regression with 90 respondents. The results show that Customer Experience has no significant effect, whereas Perceived Enjoyment has a positive and significant effect; jointly, both variables are significant, with an R² of 65.6%. The findings imply that management should prioritize enjoyment, comfort, entertainment, and facility quality to encourage repeat visits.
Co-Authors Elimawaty Rombe Fitrisam, Syarifah Aliyah IRA NURIYA SANTI