Beyond Purchasing Decisions: Consumer Behavior in Students’ Part-Time Work Decisions and Consequences

Farida Tri Hastuti
Priyanto, Priyanto
Heryanto, Erie Irawan

JURNAL MANAJEMEN MOTIVASI
Vol 22 No 2 (2026): Jurnal Manajemen Motivasi

This study examines how students’ part-time work decisions influence job satisfaction and job stress, extending the consumer decision-making perspective beyond purchasing. Using purposive sampling, questionnaire data were collected from 119 students at Politeknik Negeri Madiun and Universitas Sebelas Maret and analyzed using PLS-SEM with SmartPLS 4. Part-time work decisions positively and significantly influenced job satisfaction (β = 0.418; p < 0.001) but did not significantly influence job stress (β = −0.065; p = 0.697). These findings demonstrate the relevance of consumer decision-making processes to students’ employment decisions and subsequent work evaluations. Keywords: Consumer Behavior; Consumer Decision Making Process, Part-Time Work Decision; Job Satisfaction; Job Stress