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All Journal JURNAL MANAJEMEN MOTIVASI
Heryanto, Erie Irawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Beyond Purchasing Decisions: Consumer Behavior in Students’ Part-Time Work Decisions and Consequences Farida Tri Hastuti; Priyanto; Heryanto, Erie Irawan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9300

Abstract

Consumer behavior generally focuses on purchasing decisions, while its application to non-purchase decisions remains limited. This study examines the impact of the Part-Time Work Decision (PTWD) on Job Satisfaction (JF) and Job Stress (JS) among students working part-time. Purposive sampling selected 119 respondents, and data were analyzed using PLS-SEM with SmartPLS 4. The findings show that PTWD significantly affects JF (β = 0,418; t = 5,499; p < 0,000), whereas PTWD has no significant effect on JS (β = -0,065; t = 0,473; p = 0,697). This study extends the consumer decision process to non-purchase decisions
Co-Authors Farida Tri Hastuti Priyanto