OPINI: Journal of Communication and Social Science
Vol. 3 No. 2 (2026): July

CONCEPTUAL EXPLORATION OF COMMUNICATION AUDIT: URGENCY, PURPOSE AND IMPLICATIONS FOR ORGANIZATIONS

Fauzan Kurniawan (Universitas Islam Negeri Sumatera Utara)
Reyhan Rafli Arya Saragih (Universitas Islam Negeri Sumatera Utara)
Shalda Azka Qarina (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
30 Jul 2026

Abstract

A communication audit is an assessment activity conducted to determine the extent to which communication processes within an organization are running effectively. Good communication is a crucial factor in supporting cooperation, information delivery, and the achievement of organizational goals. This article aims to examine the concept of a communication audit, focusing on the importance of conducting the audit, the objectives to be achieved, and its impact on the organization. The article was written using a literature study method by reviewing various scientific sources, such as relevant books and journals. The results of the study indicate that a communication audit can help organizations identify various obstacles in information delivery, assess the effectiveness of communication channels, and identify communication gaps that occur. In addition, a communication audit also serves as a basis for improving the quality of communication, both internally and externally. The implementation of a communication audit provides various benefits, such as increased work efficiency, quality of coordination, satisfaction of organizational members, and the effectiveness of overall organizational management. Therefore, a communication audit can be seen as an important evaluation tool to support organizational development and improve the achievement of goals more optimally.

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Journal Info

Abbrev

opini

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

OPINI: Jurnal of Communication and Social Science is an international journal that focuses on the scholarly study of communication and social science. The journal is dedicated to the advancement of knowledge in the field by promoting the publication of innovative research and theoretical ...