Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal OPINI: Journal of Communication and Social Science
Shalda Azka Qarina
Universitas Islam Negeri Sumatera Utara
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
CONCEPTUAL EXPLORATION OF COMMUNICATION AUDIT: URGENCY, PURPOSE AND IMPLICATIONS FOR ORGANIZATIONS Fauzan Kurniawan; Reyhan Rafli Arya Saragih; Shalda Azka Qarina
OPINI: Journal of Communication and Social Science Vol. 3 No. 2 (2026): July
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/gphnj921

Abstract

A communication audit is an assessment activity conducted to determine the extent to which communication processes within an organization are running effectively. Good communication is a crucial factor in supporting cooperation, information delivery, and the achievement of organizational goals. This article aims to examine the concept of a communication audit, focusing on the importance of conducting the audit, the objectives to be achieved, and its impact on the organization. The article was written using a literature study method by reviewing various scientific sources, such as relevant books and journals. The results of the study indicate that a communication audit can help organizations identify various obstacles in information delivery, assess the effectiveness of communication channels, and identify communication gaps that occur. In addition, a communication audit also serves as a basis for improving the quality of communication, both internally and externally. The implementation of a communication audit provides various benefits, such as increased work efficiency, quality of coordination, satisfaction of organizational members, and the effectiveness of overall organizational management. Therefore, a communication audit can be seen as an important evaluation tool to support organizational development and improve the achievement of goals more optimally.
Co-Authors Fauzan Kurniawan Reyhan Rafli Arya Saragih