JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik
Vol. 1 No. 2 (2023): JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik

Increasing Purchasing Decisions on Starbucks Coffee Customers in Depok City Indonesia: Yuaniko Paramitra

Yuaniko Paramitra (Unknown)

Article Info

Publish Date
22 Jan 2024

Abstract

The purpose of this study was to analyze simultaneously and partially the effect of brand image, product quality on purchase decision Starbucks Coffee consumers in Depok City. Respondents in this study were the consumers of Starbucks Coffee in Depok City, the analytical method used was regression. The results of the study stated that the influence of brand image and product quality on Purchase Decision simultaneously have a significant influence. the influence of brand image  on purchase decision partially have a significant influence and the influence of product quality on purchase decision also have a significant influence.

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Journal Info
JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik
Website

Abbrev

JISOSEPOL

Publisher

Samudra Publisher

Subject

Description

Jurnal JISOSEPOL adalah Jurnal yang diterbitkan oleh Samudra Publisher. JISOSEPOL berkomitmen menyebarluaskan ilmu pengetahuan pada bidang ilmu sosial, ekonomi, politik dan hukum melalui akses gratis pada jurnal kami. Selain itu, jurnal kami mengedepankan kualitas proses review sehingga kami dapat ...