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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Abdi Insani Journal of Applied Science, Engineering, Technology, and Education Jurnal Akuntansi dan Bisnis Krisnadwipayana Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Unram Journal of Community Service (UJCS) AKM: Aksi Kepada Masyarakat Jurnal PKM Manajemen Bisnis NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Research of Accounting and Governance Research of Business and Management Research of Finance and Banking Sinergi Akademisi dan Masyarakat Entrepreneurship and Community Development Human Capital and Organizations Jurnal Medika: Medika
Yuaniko Paramitra
Fakultas Ekonomi Universitas Krisnadwipayana
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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LET’S PLAYING GAME: THE EFFECTS OF BRAND-GAME-SELF CONGRUITIES ON PLAYER'S ATTITUDE TOWARDS BRANDS IN ADVERGAMES Yuaniko Paramitra; Daniel Tumpal H. Aruan
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.527 KB)

Abstract

Abstract. The purpose of this research is to examine the extent to which game-selfcongruity, brand-self congruity and brand-game congruity simultaneously affect gameplayer‟s attitude towards the advertised brand in advergame. This research extends theextant literature that asserts that the player‟s attitude towards brand is not onlyinfluenced by perceived congruity between brand and game, but it is also affected bythe player‟s self-concept and how he/she identifies him/herself to the game and thebrand. The results showed that brand-game congruity has significant effect on player‟sattitude towards the brand and perceived entertainment was found to mediate the effectof game-self congruity on player‟s attitude. Findings of this research can helpmarketers to better design and promote marketing approaches to consumers by takinggame-self and brand-self congruities into account.Keywords: Advergame, game-self congruity, brand-game congruity, brand-selfcongruity
PENGARUH PEMASARAN HIJAU, CITRA MEREK DAN PENGETAHUAN LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN Yuaniko Paramitra
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 1 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i1.269

Abstract

The purpose of this study is to analyze the effect of green marketing on green purchase behavior. The research was conducted in an explanatory, and using quantitative. The study sample was 66 of the participants in the environmental care activities. The sampling technique used in this study is purposive sampling. The results showed that the variables of green marketing, brand image and environmental knowledge simultaneously and partially had a positive effect on green purchase behavior. While brand image and environmental knowledge variables can increase the influence of green marketing on purchasing decisions.
EFEK DUKUNGAN SELEBRITI, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI PELANGGAN INSTAGRAM Yuaniko Paramitra; Nino Nopriandi Saleh
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10, No 2 (2022): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v10i2.717

Abstract

The purpose of this study was to analyze the mediating effect of brand image and brand trust between celebrity endorsements and purchase intention of Instagram users. Respondents in this study were women Instagram users who followed Maudy Ayunda's Instagram as a marketing influencer for the pond's brand, the analytical method used was path analysis. The results of the study stated that the influence of celebrity support on Instagram users' purchase intention through brand image and brand trust was smaller than the direct influence of celebrity support on Instagram users' purchase intention.
Pengaruh Capital Adequacy Ratio (Car/Rasio Kecukupan Modal) dan Return on Assets (ROA / Rasio Pengembalian Atas Aset) Pada Stock Price (Harga Saham) PT. Bank Rakyat Indonesia (Persero) Tbk. Yuaniko Paramitra, SE., MSM.; Febrianty Valentine
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 9, No 3 (2022): Jurnal Akuntansi dan Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jabk.v9i3.836

Abstract

This study was conducted with the aim of testing and analyzing either partially or simultaneously the effect of CAR and ROA on the Stock Price. The technique used in this study is multiple linear regression analysis and using statistical test software, namely SPSS. In this study, the data source used was secondary data. The number of samples used as many as 40 data sampling in this study using the purposive sampling method. The results of hypothesis testing indicate that CAR partially has a positive and significant effect on stock prices, ROA partially has a positive and significant effect on stock prices and CAR and ROA simultaneously have a positive and significant effect on stock prices, with the results of the coefficient of determination test, the value of R Square is 0.176 which means that CAR and ROA have a simultaneous effect of about 17.6%.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN ES KRIM AICE DI KOTA DEPOK Yuaniko Paramitra, SE., MSM.
Jurnal Ekonomi dan Industri Vol 24, No 1 (2023): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v24i1.949

Abstract

The purpose of this study was to analyze the mediating effect of product quality, price and purchase decision on AICE ice cream consumers in Depok City. Respondents in this study were the consumers of AICE ice cream in Depok City, the analytical method used was regression. The results of the study stated that the influence of product quality and price on Purchase Decision simultaneously have a significant influence. the influence of product quality on purchase decision partially have a significant influence and the influence of price on purchase decision also have a significant influence
CURRENT RATIO, RETURN ON ASSET, DAN DEBT TO ASSET RATIO PADA FINANCIAL DISTRESS : BUKTI PERUSAHAAN PROPERTY, REAL ESTATE, DAN KONSTRUKSI BANGUNAN Yuaniko Paramitra
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 10, No 2 (2023): Jurnal Akuntansi dan Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jabk.v10i2.1091

Abstract

This study aims to examine the influence of Current Ratio, Return On Assets, and Debt To Asset Ratio on Financial Distress, in property, real estate, and building construction companies listed on the Indonesia Stock Exchange during the 2019-2020 period. The data used in this research is quantitative data. The sampling technique using purposive sampling obtained a total sample of 99 data. Data collection with documentation and data processing with t test, f test, and test the coefficient of determination of multiple linear regression using the classical assumption test. The results of the study show that the Current Ratio has no effect on Financial Distress; Return On Assets has no effect on Financial Distress; Debt To Asset Ratio has a negative and significant effect on Financial Distress; Current Ratio, Return On Assets, Debt To Asset Ratio has no effect on Financial Distress. Recommendations for further research can use other sectors that have phenomena leading to bankruptcy, using variables other than financial ratios such as good corporate governance and free cash flow as factors that have a greater possibility of explaining bankruptcy.
ANALISIS FINACIAL DISTRESS DENGAN MENGGUNAKAN METODE ALTMAN Z-SCORE PADA PERUSAHAAN RETAIL YANG TERDAFTAR DI BURSA EFEK INDONESIA Yuaniko Paramitra
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 10, No 1 (2023): Jurnal Akuntansi dan Bisnis Krisnadwiayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jabk.v10i1.853

Abstract

This research was conducted to find out the average value of financial ratios used as a Z-score analysis, to predict bankruptcy, and to find out the development trend (tendency) of the Z-score value in retail companies listed on the Indonesia Stock Exchange. The research method used in this study is a quantitative analysis method. The research object is a retail company listed on the Indonesia Stock Exchange which was selected through the purposive sampling stage or according to the criteria, and has audited financial statements available as secondary data. The result is that there are three retail companies on the Indonesia Stock Exchange which are predicted to experience bankruptcy based on the distress zone condition or the condition of financial difficulties within the company, namely; PT Global Teleshop Tbk with a period of four years (2016-2019), PT Matahari Putra Prima Tbk with a period of three years (2017-2019), PT Trikomsel Oke Tbk with a period of five years (2015-2019)
PEMBERDAYAAN PEREMPUAN MELALUI PENYULUHAN PEMBUATAN VIRGIN COCONUT OIL (VCO) DAN DAUN AFRIKA DI DESA BABAKAN RADEN CARIU BOGOR Imam Wibowo; Siwi Nur Indriyani; Nerani Saramitha; Nicholas Alfredo; Nikki Rossinta Wigati; Yuaniko Paramitra; Dhistianti Mei Rahmawan tari
SIKAMA : Sinergi Akademisi dan Masyarakat Vol 1 No 2 (2023): Jurnal Sikama
Publisher : Lembanga Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61488/sikama.v1i2.9

Abstract

Pengabdian masyarakat merupakan bagian dari Tri Dharma Perguruan Tinggi yang diterapkan pada kegiatan sosial sebagai realisasi pembelajaran pemberdayaan masyarakat yang dilakukan oleh seluruh mahasiswa Universitas Krisnadwipayana. Desa Babakan Raden Kecamatan Cariu merupakan daerah potensial penghasil daun Afrika, daun ini tumbuh liar di daerah desa tersebut. Karena kurangnya informasi tentang daun Afrika, banyak orang yang tidak mengenal jenis tanaman obat tersebut, sehingga tidak diolah dan diproduksi untuk mendapatkan keuntungan. Daun-daun ini menciptakan peluang usaha baru bagi perempuan sehingga dapat berkontribusi dalam meningkatkan ekonomi keluarga sehingga dapat memenuhi kebutuhan keluarga. Desa Babakan Raden, Kecamatan Cariu, Kabupaten Bogor juga merupakan salah satu desa yang potensial untuk dilakukan usaha Virgin Coconut Oil (VCO). bentuk mentah. Pemberdayaan perempuan ternyata memegang peranan penting dalam kelangsungan hidup keluarga, baik yang berkaitan dengan perkembangan moral anak, maupun pemenuhan kebutuhan ekonomi keluarga sebagai salah satu pilar utama kehidupan keluarga.
IDENTIFIKASI PROSES BUDIDAYA JAGUNG PADA DESA BABAKANRADEN KABUPATEN BOGOR JAWA BARAT Guswandi Guswandi; Mellynia Tari Andini; Mery Dwi Syavira; Merlizha Genzia Manuhutu; Yuaniko Paramitra; Rosdiana Rosdiana; Ayu Puspitaningtyas
SIKAMA : Sinergi Akademisi dan Masyarakat Vol 1 No 2 (2023): Jurnal Sikama
Publisher : Lembanga Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61488/sikama.v1i2.12

Abstract

Tujuan penulisan ini adalah untuk menyampaikan faktor-faktor produksi yang digunakan dalam budidaya jagung di Desa Babakan Raden Kecamatan Cariu Kabupaten Bogor Jawa Barat. Berdasarkan pengamatan, masih belum jelas bagaimana faktor/parameter produksi jagung yang digunakan petani di desa tersebut belum mencukupi, yang mengakibatkan petani belum mampu meningkatkan produktivitas tanaman jagung.
How to Equity Ratio, Profitability and Firm Value Shape Stock Prices: An In-Depth Analysis Paramitra, Yuaniko
Research of Accounting and Governance Vol. 2 No. 2 (2024): JULY 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rag.v2i2.287

Abstract

This research aims to determine the effect of the Debt-to-Equity Ratio, Earning Per Share, and Price Earning Ratio on the share price. This research uses a quantitative approach with secondary data obtained from financial reports for the period 2015 to 2019. The research results show that simultaneously, the variables DER, EPS, and PER have a significant influence on stock prices. Partially, the DER and EPS variables have a weak influence on stock prices, while PER has a stronger influence on share prices. This finding has the implication that company management must consider these financial factors in their share price increase strategy. It is hoped that this research can contribute to financial literature and become a reference for further research. The contribution of this research to the finance literature is significant in several ways. First, this research highlights the influence of the Debt-to-Equity Ratio (DER), Earning Per Share (EPS), and Price Earning Ratio (PER) on the share price of PT Agung Podomoro Land Tbk from 2015 to 2019. Managerial Implications The study examining the effect of Debt-to-Equity Ratio, Earning Per Share, and Price Earning Ratio on stock prices provides critical insights for corporate financial managers and investors.
Co-Authors Ahmadi Putri, Alifah Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Aulia Anwar, Naia Ayu Puspitaningtyas Budiantoro, Harry Daniel Tumpal H. Aruan Darwis Robinson Manalu Dhistianti Mei Rahmawan tari Dhistianti Mei Rahmawantari Diajeng Reztrianti Fadillah, Yusuf Rachmat Fajar Cahyo Utomo Febrianty Valentine Guellica Agnesia Claudia Thanos Gustinya, Diana Guswandi, Guswandi Guswandi, Guswandi Harry Indra Hartawan, Muhammad Syarif Herbayu, Tatag Hidayatullah, Ridho Imam Wibowo Indriyanto, Irwan Intan Nurrachmi Ismail Razak Iwan Kurniawan Subagja Junitasari, Septi Laila, Zulfa Loen, Mishelei M. Kausar Maulana Maulana, M. Kausar Mei R, Dhistianti Mellynia Tari Andini Merlizha Genzia Manuhutu Mery Dwi Syavira Mishelei Loen Muhammad Harri Munawaroh - Nerani Saramitha Nicholas Alfredo Nikki Rossinta Wigati Nino Nopriandi Saleh Nuridin Nuridin Oktavia, Dinda Pajriyan, Khoirul Palloge, Arya Narendra Andi Perdana Wahyu Santosa Rahmawantar, Dhistianti Mei Razak, Ismail Rejeki, Dewi Riski, Pernanda Robbi Rahim Rosdiana Rosdiana Rosdiana Rosdiana Rosdiana Rosdiana Safrianto, Arief Syaf Saleh, Nino Nopriandi Saoloan S, Partogi Siwi Nur Indriyani Syamsu Rijal Syarif Hartawan, Muhammad Tatag Herbayu Latukismo Toong Hai Sam Willyam, Nico Zahra, Nurfadhilah Zhafiraah, Nazma Riska