<![CDATA[This study evaluates the tourism marketing strategies of the Mentawai Islands government and examines key factors influencing its development. With rich cultural rituals, breathtaking landscapes, and world-class waves, the Mentawai Islands hold significant tourism potential that requires strategic management. Using qualitative methods and SWOT analysis, the research identifies exceptional waves as a strength, increasing tourist arrivals as an opportunity, low community awareness as a weakness, and inadequate service standards as a threat. To address these issues, the study suggests developing a comprehensive marketing strategy, establishing clear government regulations, enhancing public facilities and tourism personnel quality, and optimizing the region's resources to support sustainable growth.]]>
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