Journal of World Future Medicine, Health and Nursing
Vol. 4 No. 2 (2026)

THE ROLE OF MEDIA IN BREASTFEEDING: A SYSTEMATIC REVIEW

Mega Octamelia (Universitas Borneo Tarakan)
Selvia Febrianti (Universitas Borneo Tarakan)
Donny Tri Wahyudi (Universitas Borneo Tarakan)
Ratnanengsih Ratnanengsih (Universitas Borneo Tarakan)



Article Info

Publish Date
29 Apr 2026

Abstract

Introduction: Exclusive breastfeeding is a critical intervention for improving infant health, yet its coverage remains suboptimal. The advancement of digital information media has emerged as an effective strategy for modifying breastfeeding mothers' behavior amidst cultural challenges and formula milk promotion. Purpose: This study aims to identify, evaluate, and synthesize scientific evidence regarding the impact of various types of digital information media on breastfeeding practices. Method: This study employed a systematic review design following the PRISMA guidelines. A literature search was conducted across the ScienceDirect, PubMed, and Google Scholar databases, covering the period from 2021 to 2025. Results: Findings from various studies indicate that interventions via digital platforms such as WhatsApp, Instagram, TikTok, and interactive websites consistently increase exclusive breastfeeding rates. Social media has proven effective in enhancing the knowledge and self-efficacy of millennial mothers. Nevertheless, challenges exist in the form of aggressive formula milk advertisements on social media, which may undermine maternal commitment. Conclusion: Digital media-based education (WhatsApp, Instagram, TikTok, and the Web) serves as an innovative and effective solution for improving exclusive breastfeeding behaviors among breastfeeding mothers.

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Journal Info

Abbrev

health

Publisher

Subject

Description

Journal of World Future Medicine, Health and Nursing is a leading international journal focused on the global exchange of knowledge in medicine, health, and nursing, as well as advancing research and practice across health disciplines. The journal provides a forum for articles reporting on original ...