Journal of Social Science Utilizing Technology
Vol. 3 No. 3 (2025)

Digital Epidemiology: Using Social Media Data and Machine Learning to Forecast Influenza Outbreaks and Inform Public Health Responses

Benny Novico Zani (Sekolah Tinggi Ilmu Kesehatan Raflesia)
Ravi Raj Pandey (Pokhara University)
Le Thi Lan Anh (Hanoi Medical University)



Article Info

Publish Date
20 Jun 2025

Abstract

Background. Traditional influenza surveillance systems inherently suffer from a critical one-to-two-week reporting lag, severely hindering timely public health interventions and resource allocation. Purpose. This research aims to develop and validate a hybrid digital epidemiology model using unstructured social media data and advanced Machine Learning (ML) to provide accurate, long-range influenza outbreak forecasts. Method. The methodology involved quantitative time-series forecasting, training Long Short-Term Memory (LSTM) and XGBoost models on five years of social media data, and benchmarking against official clinical reports. Results. The optimized LSTM model achieved significantly superior accuracy, recording a Root Mean Square Error (RMSE) of 0.145 for the four-week forecasting horizon, less than half the error of the traditional ARIMA baseline. This high predictive power confirms that social media is a statistically reliable, non-clinical leading indicator. Conclusion. The study establishes a transparent policy translation framework, linking predicted incidence rates (e.g., exceeding 0.20) directly to required operational responses (e.g., hospital surge activation). This model offers a robust, actionable template for transforming public health surveillance from a reactive system into a proactive intelligence platform for epidemic preparedness.

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Journal Info

Abbrev

jssut

Publisher

Subject

Description

Journal of Social Science Utilizing Technology focused on new research addressing Information, Management, Educational Technology, eLearning, Media Management, Human Resources, Fine and Applied Arts, Humanities Social Sciences, General and CrossDisciplinary and Communications Technologies as Applied ...