Contributing Factors to Organizational Success: A Case Study of McDonald’s

Xin Rou Chia (Universiti Sains Malaysia, Penang, Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia, Penang, Malaysia)
Sue Ting Khor (Universiti Sains Malaysia, Penang, Malaysia)
Kai Yee Chin (Universiti Sains Malaysia, Penang, Malaysia)
Tzyy Xian Lok (Universiti Sains Malaysia, Penang, Malaysia)
Hanouf Ali Almutairi (Kuwait University College of Business Administration, Kuwait)
Majdi Anwar Quttainah (Kuwait University College of Business Administration, Kuwait)
Hariharan Balakrishnan (SIES College of Management Studies, India)
Swati Kulkarni (SIES College of Management Studies, India)

International Journal of Tourism and Hospitality in Asia Pasific
Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)

McDonald’s is one of the most successful fast food companies around the world. It has approximately 32,000 outlets located in 119 countries. Being a global and modern fast food company, McDonald’s has a clear vision, “to be the world’s best quick service restaurant experience”. This paper presents the contributing factors which drive McDonald’s success being a global and modern fast food company. McDonald’s top management believes that job satisfaction and motivation are the contributing factors to the success of McDonald’s. McDonald’s has won many awards over the years for its employees’ engagement programs.