Factors Affecting Environmental Performance: A Study of IKEA

Sarah Abduallah Alrubah (Kuwait University, Kuwait)
Lulwa Khalied Alsubaie (Kuwait University, Kuwait)
Majdi Anwar Quttainah (Kuwait University, Kuwait)
Monika Pal (ABES Engineering College Ghaziabad, India)
Rudresh Pandey (ABES Engineering College Ghaziabad, India)
Thiagarajan A/P Shamiliy (Universiti Sains Malaysia, Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia, Malaysia)
Lee Kuong Ling (Universiti Sains Malaysia, Malaysia)
Nour Aliaa Nadirah (Universiti Sains Malaysia, Malaysia)
Norfathu Aishan (Universiti Sains Malaysia, Malaysia)

International Journal of Tourism and Hospitality in Asia Pasific
Vol 3, No 3 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)

IKEA is a Swedish multinational group that provides home services and sells ready-to-assemble furniture, kitchen appliances, and home accessories. Several factors can emphasize the success of a company such as brand loyalty, the company's status, and the products and services. These success factors give various benefits to customers and to the company itself. The purpose of this proposal is to examine the success factor of IKEA in terms of environmental performance aspect. This case picked will be mainly in Asia. The study used secondary data to collect data from the Internet which are journals and articles from the IKEA branches in Malaysia. Also, we want to know how IKEA provides strategic approaches to improve the company.