<![CDATA[Hand tractor is one of the technology tools and agricultural machinery that has been widely used by farmers in processing agricultural land as a substitute for human labor and livestock power. The use of hand tractors in Baturiti, especially in the Candikuning Village has been applied for more than 20 years because the time to process land is faster than using manual labor. This study aims to analyze the satisfaction and effectiveness of farmers' work on the use of hand tractors in the Candikuning Village, Baturiti, Tabanan, Bali. Determination of the sample using purposive sampling method. The number of respondences is 30 farmers with the criteria of farmers who own agricultural land, own hand tractors, and use hand tractors. The study was conducted in April - May 2019. The analysis used descriptive methods to describe the characteristics of farmers. Analysis of consumer satisfaction using Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI), as well as Effectiveness Analysis to measure the effectiveness of farmer’s work. Research shows that hand tractor users are dominated by farmers of productive age groups (50%), with an elementary-junior high school level (73.34%), with side jobs as suppliers, traders, and drivers (40%). The Importance Performance Analysis results obtained an average suitability level between performance and importance of 87.04% with a range of values ranging from 54.84% in the price of the hand tractor to 100% in the attribute of easy operation of the machine. Customer Satisfaction Index analysis results obtained by 57.26%. The effectiveness of farmer’s work on the use of hand tractors is 91.15%. From the results of the study concluded that farmers felt quite satisfied with the use of hand tractors and the work of farmers on the use of hand tractors was effective.]]>
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