<![CDATA[This study aims to analyze the relationship between Islamic financial literacy and the interest in Islamic mutual fund investment among university students. Islamic financial literacy plays a significant role in increasing public awareness and participation in financial products that comply with Islamic principles. This research uses a qualitative descriptive approach with data collected through online interviews of 10 respondents using Google Forms. The questions focused on respondents’ understanding of Islamic financial concepts, their perceptions of Islamic mutual funds, and the factors influencing their investment interests. The findings reveal that a high level of Islamic financial literacy positively influences the interest in Islamic mutual fund investments. Respondents with a strong understanding of halal principles, prohibition of riba, and profit-sharing systems tend to have a greater desire to invest in Sharia-compliant instruments. Moreover, trust in fund managers, ease of digital access, and educational support from universities significantly contribute to students’ investment interest. This study emphasizes the importance of strengthening Islamic financial literacy through formal education and digital media to enhance public participation in the Islamic financial sector. Keywords: Islamic financial literacy, Islamic Mutual Funds, Investment Interest]]>
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