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Prima Dwi Priyatno
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Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta MH Thamrin Building 1st Floor Jl. RS Fatmawati No. 1, Pondok Labu, South Jakarta, Indonesia 12450
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Islamic Economics and Business Review (IESBIR)
Published by Universitas Pembangunan Nasional Veteran Jakarta
ISSN : 29649609     EISSN : 29635659     DOI : -
Core Subject : Religion, Economy, Social,
Religion Economics, Econometrics & Finance Social Sciences
This journal encompasses research articles and conceptual papers in the areas: Islamic economics Islamic banking and finance Islamic microfinance Islamic philanthropy (zakat and waqf) Halal economy
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 86 Documents
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Pengaruh Good Corporate Governance dan Ukuran Perusahaan Terhadap Kinerja Keuangan Bank Umum Syariah Periode 2013-2020 Akhira Yuliana; Mira Rahmi
Islamic Economics and Business Review Vol 1 No 1 (2022): IESBIR, August 2022
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

Perusahaan perbankan syariah harus memiliki tata kelola yang baik agar dapat meningkatkan kinerja keuangan secara maksimal. Penelitian ini bertujuan bertujuan untuk mengetahui pengaruh penerapan Good Corporate Governance yang diukur dengan dewan direksi, dewan komisaris independent, komite audit, dewan pengawas syaraih dan Ukuran Perusahaan terhadap kinerja keuangan bank umum Syariah (BUS) yang terdaftar di OJK dengan periode pengamatan 2013-2020.  Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 9 Bank Umum Syariah dengan menggunakan metode purposive Sampling. Teknik analisis data yang digunakan pada penelitian ini adalah analisis data panel dengan menggabungkan data time series dan cross section. Hasil penelitian ini menunjukan bahwa adanya pengaruh dewan komisaris independent dan dewan pengawas syaraih terhadap kinerja keuangan yang diukur dengan Return On Asset (ROA). Sedangkan variabel dewan direksi, komite audit, dan ukuran perusahaan tidak berpengaruh signifikan terhadap kinerja keuangan yang diukur dengan Return On Asset (ROA) pada Bank Umum Syariah periode 2013-2020.Kata Kunci:  Good Corporate Governance, Kinerja Keuangan, ROA,  Ukuran Perusahaan
Pengaruh Islamic Branding, Fasilitas, Dan Kualitas Pelayanan Terhadap Keputusan Menginap Di Hotel Syariah Wilayah Kota Bogor Miftahul Janah; Sufyati HS
Islamic Economics and Business Review Vol 1 No 1 (2022): IESBIR, August 2022
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

This study aims to explain the influence of Islamic branding, facilities, and service quality on the decision to stay at a sharia hotel in the Bogor City area. This research uses a quantitative method that refers to numerical data. The subjects studied were 150 guests who had been in sharia hotels in the Bogor City area. The object of his research was the decision to stay at a sharia hotel in the Bogor City Area. This study uses data analysis techniques used, namely descriptive statistical analysis, data quality, classical assumptions, multiple linear regression, and hypothesis testing. The results of this study are that Islamic branding does not have a significant influence on the decision to stay in sharia hotels, facilities have a significant influence on the decision to stay in sharia hotels, and the quality of service has an influence on the decision to stay in sharia hotels, and simultaneously Islamic branding, facilities, and quality of service have a significant influence on the decision to stay in sharia hotels. There is an influence of Islamic Branding, facilities, and quality of service in the decision to stay at Sharia Bogor hotel. With the contribution of this research, it can provide insight into consumer opinion on the use of Islamic brands ini halal tourism, especially towards Sharia hotels.Keywords: Facilities, Sharia Hotels, Islamic Branding, Decisions, Quality of Service.Penelitian ini bertujuan untuk menganalisis pengaruh Islamic branding, fasilitas, dan kulitas pelayanan terhadap keputusan menginap di hotel syariah wilayah Kota Bogor. Penelitian ini menggunakan metode kuantitatif yang merujuk pada data-data angka. Subjek yang diteliti yaitu 150 tamu yang telah di hotel syariah wilayah Kota Bogor. Objek penelitiannya yaitu keputusan menginap di hotel syariah wilayah Kota Bogor. Penelitian ini menggunakan teknik analisis data yang dipakai merupakan analisis statistik deskriptif, kualitas data, asumsi klasik, regresi linier berganda, dan uji hipotesis. Hasil dalam temuan penelitian ini adalah Islamic branding tidak memiliki pengaruh signifikan terhadap keputusan menginap di hotel syariah, fasilitas memiliki pengaruh signifikan terhadap keputusan menginap di hotel syariah, dan kualitas pelayanan memiliki pengaruh terhadap keputusan menginap di hotel syariah, serta secara bersamaan Islamic branding, fasilitas, dan kualitas pelayanan memiliki pengaruh yang signifikan terhadap keputusan menginap di hotel syariah. Adanya pengaruh Islamic Branding, fasilitas, dan kualitas pelayanan terhadap keputusan menginap di hotel syariah Bogor. Dengan  konstribusi penelitian ini dapat memberikan gambaran dalam pandangan konsumen tentang penggunaan merek Islami dalam pariwisata halal terutama terhadap hotel syariah.
Analisis Persepsi Konsumen Pada Penggunaan Layanan LinkAja Syariah di Kota Bekasi Yulia Shyfa Pertiwi; Fitri Yetti
Islamic Economics and Business Review Vol 1 No 1 (2022): IESBIR, August 2022
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

This study was conducted to find out how consumers perceive LinkAja Syariah users by analyzing stimulus factors and individual factors in using LinkAja Syariah in Bekasi City. This study uses descriptive qualitative research methods. Data collection techniques used are interviews and documentation. Data analysis techniques used are data reduction, data presentation and conclusions. Based on the results of the research analysis, it was concluded that consumer perceptions of the use of the LinkAja Syariah service by analyzing the stimulus factors in the three features were that the LinkAja Syariah service had a simple and easy-to-understand appearance so that it was easy to use and the size of the application was small. Then on the individual factor in the three features, the LinkAja Syariah service collaborates with many companies or institutions so that the LinkAja Syariah service application is integrated with the application of the company or institution, there are minimal obstacles, although there are some obstacles that occur by LinkAja Syariah users.
Analisis Pemanfaatan Digital Fundraising Sebagai Strategi Mengoptimalkan Penghimpunan Zakat Penghasilan Pada Baznas DKI Annisa Maharani; Ade Nur Rohim
Islamic Economics and Business Review Vol 1 No 1 (2022): IESBIR, August 2022
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

Seiring dengan berkembangnya teknologi digital yang cukup pesat, aktivitas penghimpunan dana zakat pun telah berinovasi untuk memanfaatkan kanal digital guna meningkatkan jumlah penghimpunan dana zakat. Zakat penghasilan merupakan salah satu jenis zakat yang dihimpun dari penghasilan seseorang, yang hingga saat ini realisasi penghimpunannya masih belum sesuai dengan potensi yang ada. Guna meningkatkan penghimpunan zakat penghasilan, maka Baznas sebagai lembaga pengelola zakat tingkat nasional turut berinovasi dalam memanfaatkan kanal digital dalam hal ini. Selain itu, diperlukan juga adanya suatu strategi yang dilakukan untuk terus mengoptimalkan penghimpunan zakat penghasilan dengan memanfaatkan peran kanal digital. Tujuan penelitian ini adalah untuk menganalisis bagaimana pemanfaatan digital fundraising dalam menghimpun dana zakat penghasilan pada Baznas DKI, serta untuk mengetahui bagaimana strategi yang dilakukan oleh Baznas DKI untuk terus mengoptimalkan penghimpunan zakat penghasilan dalam memanfaatkan digital fundraising. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan studi kasus. Hasil yang diharapkan dari penelitian ini adalah pola pemanfaatan digital fundraising di Baznas DKI yang sudah baik dan dapat menghimpun dana zakat penghasilan sesuai potensi yang ada.
Pengaruh Citra Merek, Harga, dan Sertifikasi Halal Terhadap Loyalitas Merek Pada Zoya Hanifah Hanifah; Lily Puspita Sari
Islamic Economics and Business Review Vol 1 No 1 (2022): IESBIR, August 2022
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

The growth of the halal industry sector in Indonesia in recent years is experiencing very fast growth, one of which is the halal fashion industry. Seeing the rapid development of the Muslim fashion business will certainly make the competition of the business tight, one of the brands that experience competition is Zoya. In 2016 Zoya received the top brand award, but the percentage value of the brand survey on Zoya experienced instability in the next few years with the meaning that zoya consumers had decreased and resulted in a decrease in brand loyalty. Based on this, this study aims to determine the influence of brand image, price, and halal certification on brand loyalty to Zoya. Using quantitative research methods with secondary and primary data and a sample of 404 respondents who fit the criteria. The data analysis techniques used in this study are classical assumption testing, multiple linear regression, and hypothesis testing. The results obtained in this study are that the brand image variable has a significant effect on brand loyalty, then the price variable affects brand loyalty, and the halal certification variable affects brand loyalty. Furthermore, results are obtained simultaneously or simultaneously that the variables of brand image, price, and halal certification have a significant effect on brand loyalty.
Analisis Strategi Pemasaran Kedai Usaha Mie Jeng-Kang Menurut Perspektif Etika Bisnis Islam Hasilatun Rizqo; Tati Handayani
Islamic Economics and Business Review Vol 1 No 1 (2022): IESBIR, August 2022
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

The business world has developed rather quickly, one of the issues that frequently arises has to do with marketing. Creating a suitable plan is essential to achieving business goals. Every company has a unique marketing plan, however there are many businesspeople who continue to be challenging and frequently fail to grow their companies. The purpose of this study is to find out how to apply the marketing strategy of Kedai Usaha Mie Jeng-Kang according to the perspective of Islamic business ethics. This research was conducted with a descriptive qualitative approach and is a field research. From the study's findings, it can be inferred that Kedai Usaha Mie Jeng-Kang uses a 4P marketing mix, which includes a product strategy for cuisine manufactured from instant noodles, a pricing point that is affordable, a location that is spacious, cool and suitable facilities. Adequate offline promotion is done via word of mouth and personal contact, while online promotion is done via social media. Based on the perspective of Islamic business ethics, the marketing carried out is in accordance with Islamic marketing ethics which consists of the ethics of piety, shidiq, al-adl, khidmah, al-amanah, keeping promises, husnudzon, not doing backbiting and not doing riswah.
Kebijakan Utang dan Investasi Terhadap Pembangunan Ekonomi Islam Ahmad Muaffi Ahdi; Ahmad Muzaqi Mu’min
Islamic Economics and Business Review Vol 1 No 1 (2022): IESBIR, August 2022
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

The purpose of this study is to examine debt and investment policies towards Islamic economic development. In this study, the author used a descriptive research method which explains in sequence debt and investment policies in Islamic economic development. Meanwhile, to analyze data using content analysis, which is a method used to make conclusions from a text. The results of this study show that debt can be a support for economic development. But the debt is the last alternative used.
Implikasi Infak, Sedekah, dan Wakaf terhadap Perekonomian Zikry Ramadhan; Farhan Fadlirahman
Islamic Economics and Business Review Vol 1 No 1 (2022): IESBIR, August 2022
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

This research entitled “ISWAF Implications For The Economy” aims to analyze the benefits of infaq, sadaqah, and waqf Indonesia’s economic development. This research uses descriptive method and uses secondary data derived from journal literature related to the research title. The result of this study indicate that ISWAF has enormous potential for the development of the Indonesia’s economy.
Isu Kontemporer Keuangan Publik Islam Dzaky Ammar Fauzi; Muhammad Al-Fathi
Islamic Economics and Business Review Vol 1 No 1 (2022): IESBIR, August 2022
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

A country must carry out fiscal policy for the welfare of its people. So far, Indonesia has relied on taxes as the largest source of income for the state. If we look more deeply, there are many potentials from Islamic fiscal sources such as waqf and hajj funds. This study uses the library method as a reference. The results of the discussion concluded that waqf and hajj funds have the potential to be a source of state income to be managed.
Usaha Kuliner Kreatif Prospek dari Strategi Pemasaran Syariah Pasca Pandemi Covid-19 Kota Jambi Ana Catur Wulandari
Islamic Economics and Business Review Vol 1 No 2 (2022): IESBIR, December 2022
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

This thesis aims to find out what are the impacts of the Covid-19 outbreak on Creative Culinary MSME business actors d, the obstacles faced by Creative Culinary MSME business actors, to find out business conditions in the post-Covid-19 and post-pandemic period, and how a form of marketing strategy carried out for business actors in order to maintain their business during the Covid-19 pandemic and in the Post-Covid-19 pandemic. This type of research is a field research (Field Research) with a qualitative approach. Methods of collecting data in this research by conducting observations, interviews, documentation and drawing conclusions. The results of this study indicate that the Covid-19 pandemic has greatly impacted MSMEs. Where the impacts experienced include: (1) Business conditions during the pandemic decline and in the post-pandemic period there is still a recovery period for businesses, (2) Obstacles in implementing marketing strategies, (3) Declining levels of people's purchasing power due to reduced community activities outside house. (4) Decreased sales turnover. There are several efforts by business actors to increase income during the pandemic and post-pandemic, during this pandemic by utilizing technology and providing discount promos for sales through applications, providing good service and maintaining cleanliness by always complying with Health protocols. , and pay attention to the quality of goods to be sold to consumers, without reducing taste and fraud in producing a product. And after the pandemic, Creative Culinary MSME entrepreneurs have remained the same in the past, always maintaining existing marketing strategies, in order to survive and continue to try to attract consumers to increase consumer purchasing power, the aim of which is the business prospects that are being carried out, besides that business actors must compete against other business actors in their own way without violating Islamic laws. 

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