Sarwahita : Jurnal Pengabdian Kepada Masyarakat
Vol 23 No 01 (2026): Sarwahita : Jurnal Pengabdian Kepada Masyarakat

Pengembangan Desain Ekosistem Kewirausahaan di Desa Bulak Indramayu dengan Melibatkan Peran Badan Usaha Milik Desa (BUMDes) Sebagai Penggerak Industri Kreatif

Andy Hadiyanto (Universitas Negeri Jakarta, Jl. Rawamangun Muka, Jakarta Timur 13220, Indonesia)
Terrylina Arvinta Monoarfa (Universitas Negeri Jakarta, Jl. Rawamangun Muka, Jakarta Timur 13220, Indonesia)
Rudi M. Barnansyah (Universitas Negeri Jakarta, Jl. Rawamangun Muka, Jakarta Timur 13220, Indonesia)
Mutia Delina (Universitas Negeri Jakarta, Jl. Rawamangun Muka, Jakarta Timur 13220, Indonesia)



Article Info

Publish Date
30 Apr 2026

Abstract

Bulak Village, located in Jatibarang District, Indramayu Regency, has significant potential for the development of a community-based creative industry. However, limited managerial capacity, restricted market access, and the underutilization of digital technology remain major challenges for the Village-Owned Enterprise (BUMDes) as the primary driver of the village economy. This community service program aims to develop a sustainable entrepreneurship ecosystem by strengthening the role of BUMDes as the driving force behind the village's creative industry. The program activities included community outreach, business management training, digital marketing strategies, technology-based financial management, and intensive mentoring in the adoption of digital technology and the branding of the village's flagship products. The implementation at Nahdlotul Mubtadi’in Al Islamy Islamic Boarding School demonstrated improved digital literacy readiness and enhanced opportunities for developing a pesantren-based entrepreneurship ecosystem through the optimization of cooperative businesses, livestock farming, and plantation activities. Through this approach, Bulak Village is expected to evolve into a competitive creative industry-based tourism village, generating new employment opportunities and improving community welfare in a sustainable manner.

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Journal Info

Abbrev

sarwahita

Publisher

Subject

Humanities Education Social Sciences Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Sarwahita, particularly focuses on the main problems in the development of the sciences of community services areas as follows: ...