<![CDATA[This study aims to identify and analyze the marketing strategy employed by Coconut Sulawesi, as well as to provide a comprehensive understanding of the company's business activities. The research adopts a qualitative descriptive approach. The findings reveal that Coconut Sulawesi implements a flexible and adaptive marketing strategy in response to uncertain market conditions. The company applies a procurement strategy by purchasing raw materials at the highest prices offered by suppliers while selling its products at prices below the prevailing market rate. This approach is intended to maintain a smooth flow of goods and foster long-term business relationships. The strategy has proven effective in strengthening partnerships with both suppliers and customers, while ensuring business stability amid fluctuations in market prices.]]>
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