Race & Prejudice: Constructing Race Identity in “The Help” Movie (2011)

Arfian Dwi Saputra (Universitas Bangka Belitung)
Gracia Petra Theresa (Universitas Bangka Belitung)
Happy Kurnia (Universitas Bangka Belitung)
Tedi Setyawan (Universitas Bangka Belitung)
Wahyu Rismayuda Dwitama (Universitas Bangka Belitung)
M. Afifulloh (Universitas Bangka Belitung)

Research and Innovation in Social Science Education Journal (RISSEJ)
Vol. 2 No. 1 (2024): June

This study aims to describe and analyse the representation of racism in the film "The Help." The research method used are descriptive qualitative and content analysis to identify how the concepts of racism, stereotypes, and power are displayed in the film's narrative. The theory used in this study is the "Theory of Prejudice" proposed by Gordon Allport, which helps in understanding how negative perceptions of certain groups can develop into discriminatory attitudes and actions. The results of this study provide deep insight into how racism is presented in entertainment media and its impact on social consciousness.