Jornal Of Tourism Sciences (Toursci)
Vol 4 No 1 (2026): Vol 4 No 1 August 2026

Tourist Experience as a Driver of Satisfaction at Kampung Batik Orang Kranggan (OKRA) Surabaya

Abidan Zulfan Fanani (Universitas Pembangunan Nasional "Veteran" East Java)
Yudiana Indriastuti (Universitas Pembangunan Nasional "Veteran" East Java)



Article Info

Publish Date
17 Aug 2026

Abstract

Background. Kampung Batik Orang Kranggan (OKRA) Surabaya is a community-based cultural tourism destination that integrates batik-making education with the creative economy. Aims. This study aims to identify and analyze the influence of tourist experience on tourist satisfaction at Kampung Batik Orang Kranggan (OKRA) Surabaya. Methods. The study used a quantitative method with an explanatory approach. The sample was determined using the Slovin formula with a purposive sampling technique, obtaining 87 respondents from a population of 683 tourists in 2025. Data were collected through a Likert-scale questionnaire and analyzed using simple linear regression with the help of SPSS 25. Result. The results show that tourist experience has a positive and significant effect on tourist satisfaction, with the regression equation Y = 1.489 + 0.641X, a t-count value of 7.709 > t-table 1.988 (Sig. 0.000 < 0.05), and a coefficient of determination (R²) of 0.411, meaning that tourist experience contributes 41.1% to tourist satisfaction. Conclusion. These findings confirm the importance of managing educational and interactive tourism experiences in improving tourist satisfaction at community-based cultural tourism destinations.

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Journal Info

Abbrev

toursci

Publisher

Subject

Other

Description

Journal of Tourism Sciences (Toursci) is a peer-reviewed journal that publishes scientific articles in the field of Tourism. Articles published in the TourSci Journal include the results of original scientific research (top priority), new scientific review articles (not priority), and the results of ...