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Representasi Kebahagiaan pada Film The Minimalists: Less is Now dengan Analisis Semiotika John Fiske Anita Dewi Widya Putri; Yudiana Indriastuti
Jurnal Komunikasi dan Bisnis Vol 7, No 2 (2022): Jurnal Ilmu Komunikasi dan Bisnis
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jikb.v7i2.683

Abstract

This study aims to determine the representation of happiness in the documentary film The Minimalist: less is now. Problem in this research is how represented of happiness in film The Minimalist: Less is Now. The research method used is qualitative with John Fiske's semiotic analysis. Collecting data obtained from observations through the film The Minimalist: Less is Now and the object of research is the film The Minimalists: less is now. The results showed that the representation of happiness from the film The minimalists less is now by using the code of reality, representation, and ideology semiotics by John Fiske. The film reveals that happiness in a minimalist lifestyle is happiness with a meaningful life. Abstrak Penelitian ini bertujuan untuk mengetahui reperesentasi kebahagiaan dalam film dokumenter The Minimalist: less is now. Permasalah dalam penelitian ini adalah bagaimana representasi kebahagiaan dalam film The Minimalist: Less Is Now. Metode penelitian yang digunakan adalah kualitatif dengan analisis semiotika John Fiske. Pengumpulan data yang diperoleh dari observasi melalui film The Minimalist: Less is Now dan objek penelitiannya adalah film The Minimlists: less is now. Hasil penelitian menunjukkan bahwa representasi kebahagiaan dari film The Minimalists:Less is Now dengan menggunakan kode realitas, representasi, dan ideologi semiotika John Fike. Film ini mengungkapkan bahwa kebahagiaan dalam gaya hidup minimalis adalah kebahagiaan dengan kehidupan yang bermakna.
Women Participation In Politics And Use Of Digital Technology To Access Political Information Yudiana Indriastuti
Jurnal Ilmu Komunikasi Vol 1 No 2 (2018): Media and The Millenials
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v0i2.18

Abstract

The presence of digital technology can eliminate cultural barriers and personal barriers to women to participate in politics.The purpose of this study is to identify women's political participation. Women as research subjects here are voters / voters in elections who are not members of political parties or other political organizations. The method to be used in this research is explorative qualitative research methods. The findings in this study are, (1) Women access political information unintentionally when information about politics appears in the timeline and they do not participate in politics (2) Women actively access Information, discuss politics and they do not participate in politics (3) Women access political information unintentionally when information about politics appears in the timeline and they participate in politics because of the couple's motivation for reasons that their voices are not misused.
GROUP COMMUNICATION RELATIONS IN SOCIAL MEDIA Yudiana Indriastuti
Jurnal Ilmu Komunikasi Vol 3 No 1 (2020): Branding and Promotion in The Digital Age
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i1.69

Abstract

Internet technology and mobile phone sophistication are growing rapidly, so the existence of social media is also growing rapidly. So sophisticated and fast everyone can connect with one another through social media. as a container that is used by humans to do an interaction This interaction can be done freely without being limited by space and time. This interaction will produce groups that have different relations from the real world. This study aims to map the relationships of groups that are formed in cyberspace that is accommodated by social media. Respondents in this study were those who had groups in social media of more than five groups. While the theories used are social exchange theory, group communication theory and theory. The results of the study stated that the relationships that occur 1) associative social interaction relations, strong relationships are formed because the members have the same interests and are not related to each other so that social prejudice does not occur 2) business relations, unique business relationships that are different from conventional business relations goods or services become a central issue, business relationships in cyberspace goods / services become unimportant can be created later 3) association relations, relations within these relationships tend to be permanent but fragile and prone to conflict. 4) Family relations, relationships that come from family ties, relationships that are very strong and close to family members, know each other even live in the same cyber house and in the same cyber space and in the same informational space. (5) Friendship relationships, relationships formed from friendships. This group has offline ties This group has psychological experience that produces individuals who will be in contact with virtuals
Internet Media Literacy for UPN “Veteran” East Java Students Diana Hertati; Yudiana Indriastuti; Irwan Dwi Arianto
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Internet with the development of communication technology is increasingly increasing, closer and increasingly pamper its users with various information. A lot of the variety of information on the internet can be a benefit too can be a problem. The Internet can be very difficult to avoid, especially when the blank spot area is running low. This study illustrates how internet usage among students in relation with internet media literacy to the understanding of whether students are critical with media content used or consumed. The Campus of UPN Veteran of East Java as State Defense College course in implementation is to identify AGHT information which is not inevitable anymore. Student UPN Veteran of East Java as Surabaya citizen who recently proclaimed as Cyber City certainly have to clean up in this case. Cyber City brings the consequences of more complete internet network in this city. Collecting data through participatory observation, in-depth interviews, focus group discussions and literature to explore more deeply how the use of the Internet among students UPN Veteran of East Java.
Women Empowerment through Production and Online Marketing Training of Wingko Babat Based on Cassava in Baturono Village, Sukodadi, Lamongan Yudiana Indriastuti; Herlina Suksmawati
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0436

Abstract

Empowering women's groups is seen as one of the specific strategies to increase their abilities and potential. Empowering women in business as an effort to increase independence and internal strength of a woman. Empowering women can also help improve the welfare of families and communities. The women in the village of Baturono, Sukodadi, Lamongan have a great opportunity in exploiting the potential of the village, especially the production of Wingko Babat which is a special food from the area. Wingko Babat production business competition certainly requires them to have innovation to be able to compete in the market. Through community service activities with UPN "Veteran" Jawa Timur, a group of women from the village of Baturono, Sukodadi, Lamongan have received training in producing Wingko Babat based on cassava with the best quality. This innovation was carried out as an effort to bring alternative flavors. In addition, the use of cassava as main ingredient is one of the efforts to maximize the processed products from the village plantations. Furthermore, through online marketing training activities, they have basic knowledge about the use of online media to marketing food products. And also, development model of home industry marketing networks. Until now, assistance activities continue to be carried out as an effort to monitor the development of women's business groups in the village of Baturono, Sukodadi, Lamongan.
Budaya Ngopi Masyarakat Kota Santri Jombang Neni Dwi Lestari; Yudiana Indriastuti
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.821 KB) | DOI: 10.47467/dawatuna.v2i4.2190

Abstract

Coffee or coffee is a rich activity of individuals, from young to old, from student to employee. Nowadays coffee or coffee activities have developed a sense of meaning in the cultural context. The type of research used is qualitative descriptive by applying methods of data collection through in-depth interviews, observations, and documentation. Data analysis techniques include data collection, presentation, data reduction, and deduction drawing. The purpose of this study is to understand and understand the perceptions of the coffee culture by the people of the town of santri jombang. The result of this study is that the senior citizens of the jombang are aware of the cultural coffee culture of ancient times, where the coffee culture undergoes development and has a wide range of meaning for each individual, from the coffee culture to the need of each individual as a social being, as a means of entertainment, and so on. While the coffee culture has undergone social development and changes, it is essentially the same goal for each individual to interact with another person to shed all feelings experienced, even though the meaning of coffee is to drink coffee, not all of them buy coffee, can even be non-coffee. They are simply looking for a comfortable place to have a relaxed, free chat. Talking helps to blow things up. Keywords: Coffee culture, perception, social communication, social change
MAKNA KOMUNIKASI PENGGUNA JAMU TRADISIONAL BAGI PEREMPUAN Eela Luna An'Nafi Rifai; Yudiana Indriastuti
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 8, No 2 (2022): Oktober 2022 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v8i2.1333

Abstract

Abstract Herbal medicine is a hereditary heritage from ancestors that has a function to maintain good health for health to increase the reproductive period. One of the well-known herbs in Indonesia and is still widely consumed by most of the people, namely the Traditional Herbal Medicine of Madura and Java. This study aims to explain the phenomenon of the consumption of traditional herbal medicine in Surabaya in gender discourse. Researchers used phenomenological methods. The research subjects were 6 people who were obtained through the results of a literature search. Data collection is done by observing and exploring methods, so that researchers can explain in-depth reasons and decisions and views of consumers on traditional herbal medicine consumption. The results of this study indicate that the meaning or activity of consuming traditional herbal medicine is carried out by the perpetrators as an effort to maintain health, cure disease or consciously plan and make a monthly schedule for consuming herbal medicine. Second, reality means that people believe that the world needs existence. By consuming traditional herbal medicine they feel they can catch up and improve the performance and health of their body's organ needs and can follow conversations and directly about the efficacy of jamu that is being consumed by others. Third, in everyday people interact. Traditional herbal medicine consumption determines the activity of a person's interaction with each other. Making some Jamu consumers dominant is making traditional herbal medicine such as jamu madura into a medium or chat that can be discussed, discussed and discussed with each other. Fourth, the experience of a person is the totality of his own experience. Researchers found, after consuming certain traditional herbs, a person can feel the real benefits for himself. Keywords: Phenomenology, traditional herbal medicine, gender discourse, gender communications, gender discriminative.  Abstrak Jamu merupakan warisan turun temurun dari leluhur yang memiliki fungsi untuk menjaga kebugaran baik bagi kesehatan hingga meningkatan aktivitas reproduksi. Salah satu Jamu yang terkenal di Indonesia dan masih banyak di konsumsi oleh sebagaian masyarakatnya yakni Jamu Traditional khas Madura dan Jawa. Penelitian ini bertujuan untuk menjelaskan fenomena pengonsumsian jamu traditional di Surabaya dalam wacana gender. Peneliti menggunakan metode fenomenologi. Subjek peneliti sebanyak 6 orang yang diperoleh melalui hasil penelusuran literatur. Pengumpulan data dilakukan dengan metode observasi dan wawancara mendalam, sehingga peneliti dapat menjelaskan alasan mendalam dan keputusan serta pandangan para konsumen terhadap pengonsumsian Jamu Traditional. Hasil dari penelitian menunjukkan bahwa makna kegiatan atau aktifitas pengonsumsian Jamu Traditional ini dilakukan secara sadar oleh pelakunya sebagai upaya untuk menjaga kesehatan, menyembuhkan penyakit atau secara sadar merencanakan dan membuat jadwal rutin dalam sebulan untuk pengonsumsian jamu. Kedua, reality maksudnya orang yakin bahwa dunia butuh eksistensi. Dengan mengonsumsi Jamu Traditional mereka merasa dapat menyusul dan meningkatkan kinerja serta kesehatan kebutuhan organ tubuh mereka dan dapat menyusul pengetahuan serta perbincangan secara langsung mengenai khasiat jamu yang sedang dikonsumsi orang lain. Ketiga, dalam keseharian orang-orang berinteraksi. pengonsumsian Jamu Traditonal menentukan kegiatan berinteraksi seseorang antara satu sama lain. Menjadikan beberapa konsumsen Jamu yang mayoritas adalah perempuan membuat Jamu Traditional seperti jamu madura menjadi medium atau bahan obrolan yang dapat didiskusikan, saling menganjurkan dan membicarakan. Keempat, pengalaman dari seseorang merupakan totalitas dari pengalaman dia sendiri. Peneliti menemukan, setelah mengonsumsi jamu traditional tertentu secara rutin seseorang bisa merasakan khasiatnya secara nyata bagi dirinya sendiri.Kata-kata kunci: Fenomenologi; jamu traditional; wacana gender; komunikasi gender; diskriminasi gender.
Komunikasi Antarbudaya Mahasiswa Rantau dalam Menghadapi Culture Shock Di Madura Mitha Ambarwati; Yudiana Indriastuti
Jurnal Komunikasi dan Bisnis Vol 8, No 1 (2022): Jurnal Ilmu Komunikasi dan Bisnis
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jikb.v8i1.777

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana gambaran bentuk komunikasi antarbudaya mahasiswa rantau yang mengalami culture shock pada saat melanjutkan pendidikan di Madura. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kualitatif dengan teknik analisis deskriptif kualitatif Miles dan Huberman. Teknik pengumpulan data diperoleh dari wawancara mendalam (in-depth interview). Jenis wawancara yang digunakan dalam penelitian ini adalah wawancara terencana-tidak terstruktur. Proses wawancara ini dilakukan sesuai dengan beberapa pertanyaan yang telah ditentukan sebelumnya, namun juga tidak terpaku pada format yang telah dibuat. Pengumpulan data dilakukan dengan mewawancarai informan yang merupakan mahasiswa rantau di Madura, khususnya Kabupaten Bangkalan. Hasil penelitian menunjukkan bahwa culture shock yang dialami mahasiswa rantau berupa kesulitan karena kondisi geografis dan bentuk komunikasi verbal maupun nonverbal yang dimiliki masyarakat Madura. Dengan demikian, ditemukan hasil untuk beradaptasi dalam menghadapi culture shock, mahasiswa rantau di Madura melakukan beberapa bentuk komunikasi antarbudaya diantaranya yaitu dengan cara akulturasi dan menerapkan etika komunikasi antarbudaya di lingkungan baru.
Analisis Resepsi Milenial Terhadap Ageisme Pada Film Senior Year Nur Alfia Chumairo; Yudiana Indriastuti
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 13 No 2 (2022): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v13i2.5336

Abstract

Film merupakan salah satu bentuk media komunikasi yang berisikan suatu pesan untuk disampaikan kepada khalayak. Namun penerimaan khalayak terhadap pesan tersebut tentunya akan berbeda sesuai dengan latar belakang masing-masing individu.Penelitian ini bertujuan untuk mengetahui pemaknaan khalayak yakni milennials tentang adanya ageisme di dalam film Senior Year. Adapun pada penelitin ini menggunakan metode penelitian berupa analisis resepsi milik Stuart Hall yang membagi penerimaan khalayak menjadi tiga kategori posisi, yakni; dominant hegemonic code, negotiated code dan opposittional code. Teknik pengumpulan data yang digunakan peneliti berupa wawancara mendalam dengan informan yang telah memenuhi syarat ketentuan yang dibutuhkan di dalam penelitian ini. Dengan mengolah data dan menganalisis hasil wawancara mendalam terhadap penerimaan informan-informan tentang ageisme di dalam film Senior Year, menggunakan teori encoding-decoding milik Stuart Hall dengan keempat informan yang memiliki referensi dan pengalaman yang berbeda. Maka di dapatkan hasil bahwa informan pertama dan ketiga berada pada posisi dominant hegemonic code, informan kedua berada pada posisi negotiated code dan informan keempat berada pada posisis opposittional code.
Digital Tourism as a Digital Marketing Strategy for Blockbuster Museum Surabaya Tourism Destinations Yudiana Indriastuti; Diana Amalian; Siska Armawati Sufa
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3374

Abstract

The Covid-19 pandemic has had a huge impact on the tourism world. Tourism Industry Managers and Management are starting to shift marketing from offline to digital. One of them is the Surabaya Blockbuster Museum. The Blockbuster Museum is a tourist museum with the theme of toy collections of blockbuster movie characters, such as Captain America, Iron Man, Game of Thrones, Superman, Marvel, Star Wars, Disney, Harry Potter, several horror movie characters, Titanic, and many more. This study wants to find out more about the strategies implemented by the Blockbuster Museum in attracting tourist visits through digital marketing. This study uses a qualitative-descriptive type of research. The technique used in this research is In-depth Interview, Literature Study, Documentation, and Observation. Based on the results of the discussion, it can be concluded that the Surabaya Blockbuster Museum Manager utilizes marketing through digital media because it is considered efficient in reducing the promotional budget. MBS uses social media, Online Travel Agents (OTA), Influencers, Communities, and Local Toy Manufacturers. The social media used are Instagram, Facebook and Youtube, but the manager optimizes the use of Instagram more than other social media, one of the strategies carried out is by utilizing IG Ads to capture a wider target market. In addition, MBS also the manager also uses influencer services to attract the number of visitors from influencer followers, namely Merlianny Effendi (merli_sansan account), Asli Arek Suroboyo (originalareksuroboyo account) and Kuliner Nglencer (culinary_nglencer account). The management also conducts marketing through events by cooperating with the Infis Community (Independet Film Surabaya) and the Charity Superhero Community. Local toy manufacturers are also partners who are partnered by MBS management to hold joint exhibitions, the museum provides an exhibition space, while partners market local toy products at MBS, such as GGNW Toys and Dolanan Keren. The managing party utilizes various types of digital marketing and makes interesting event activities to be able to attract more tourist visits to the museum.