<![CDATA[The focus and main objective of this study are to examine how content from a corpus of authentic YouTuber videos can be used to help Arabic language learners master tourism-related vocabulary. The study employs a qualitative approach using the netnography method to analyze five Arabic-language YouTube channels: Google Arabia, Ibn Hattuta Travels, Ahmad Mohsen, Joe Hattab, and Taher Travels. The results show that YouTube content a) contextually presents vocabulary through storytelling, authentic visuals, subtitles, social interaction, and cultural exposure, enabling vocabulary acquisition to occur incidentally and meaningfully; b) Travel-based YouTube content develops students’ communicative competence, digital literacy, and cultural literacy through authentic learning experiences. c) The visual format of the YouTube channel features contextual vocabulary learning, dual coding, authentic language exposure, and incidental vocabulary. The implications of this study confirm that the netnography approach can serve as a foundation for developing digital corpus-based Arabic language learning by integrating YouTube content into instructional materials, learning strategies, and authentic assessments, thereby making learning more contextual, adaptive, and relevant to learners’ needs in the digital age]]>
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