ARTic
Vol 8 No 2 (2025): December 2025

Cinematic Tricks and Their Role in Enrichingthe Visual Experience of Advertising (Muhammad, Messenger of God Movie Ads Example )

Ali Qassem Muhammad Eqal (Department of Advertising Technologies College of Applied Arts - Middle Technical University)
Noor Ahmed Khammas (Department of Advertising Technologies College of Applied Arts - Middle Technical University)
Batool Radhi Kadhim (Department of Advertising Technologies College of Applied Arts - Middle Technical University)



Article Info

Publish Date
15 Dec 2025

Abstract

Given the difficulty of influencing audience choices, producing films the way we see them has become a major challenge for experts in the field. The director must put in a lot of effort to come up with an innovative idea that can influence audience decisions and achieve the intended purpose of the advertisement. The continuous development of cinema and the introduction of technology into the world of cinema have prompted media professionals and those working in the Islamic drama industry to invest in developing modern television cinema concepts, such as the film "Muhammad, Messenger" to break away from the repetition and boredom inherent in stereotypical scenes. The focus shifted to using contemporary and diverse film technologies to present creative ideas with functional and aesthetic value. This field has since evolved into a distinct field that seeks to present innovative ideas that captivate audiences. The goal is to achieve positive engagement, convey the message of Muhammad, and disseminate the culture and biography of the Infallible Imams, in a unique and innovative manner, utilizing the latest digital technology. A prominent example of this is the film "Muhammad, Messenger," which, thanks to its use of technology, portrayed the life of the Prophet Muhammad in an innovative way.   Keywords: Cinematic techniques Advertising design Editing effects Filmic advertising Color grading.

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Journal Info

Abbrev

artic

Publisher

Subject

Arts

Description

The aim of ARTic journal is the dissemination of knowledge related to design. It covers particular issues on education, practice, and research of design (Interior, Industrial Product, and Visual Communication) . Letters and commentaries of our published articles are welcome. ...