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Batool Radhi Kadhim
Department of Advertising Technologies College of Applied Arts - Middle Technical University
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Cinematic Tricks and Their Role in Enrichingthe Visual Experience of Advertising (Muhammad, Messenger of God Movie Ads Example ) Ali Qassem Muhammad Eqal; Noor Ahmed Khammas; Batool Radhi Kadhim
ARTic Vol 8 No 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/artic.v8i2.17457

Abstract

Given the difficulty of influencing audience choices, producing films the way we see them has become a major challenge for experts in the field. The director must put in a lot of effort to come up with an innovative idea that can influence audience decisions and achieve the intended purpose of the advertisement. The continuous development of cinema and the introduction of technology into the world of cinema have prompted media professionals and those working in the Islamic drama industry to invest in developing modern television cinema concepts, such as the film "Muhammad, Messenger" to break away from the repetition and boredom inherent in stereotypical scenes. The focus shifted to using contemporary and diverse film technologies to present creative ideas with functional and aesthetic value. This field has since evolved into a distinct field that seeks to present innovative ideas that captivate audiences. The goal is to achieve positive engagement, convey the message of Muhammad, and disseminate the culture and biography of the Infallible Imams, in a unique and innovative manner, utilizing the latest digital technology. A prominent example of this is the film "Muhammad, Messenger," which, thanks to its use of technology, portrayed the life of the Prophet Muhammad in an innovative way.   Keywords: Cinematic techniques Advertising design Editing effects Filmic advertising Color grading.
Co-Authors Ali Qassem Muhammad Eqal Noor Ahmed Khammas