Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization
Vol. 5 No. 01 (2026): Ambidextrous: Journal of Innovation, Efficiency and Technology in Organization

Analysis of the Application of the Canvas Business Model to Generation Z Micro Entrepreneurs (Analysis of the Application of the Canvas Model to Generation Z Micro Entrepreneurs)

Fajar Aulia Jar (UPI YPTK)

Article Info

Publish Date
09 Aug 2026

Abstract

This study investigates the application of the Business Model Canvas (BMC) to micro-businesses operated by Generation Z entrepreneurs. Employing a descriptive survey methodology, the research collected data from 10 online micro-entrepreneurs through questionnaires. The results revealed that 83% of respondents positively perceived the use of BMC, suggesting its relevance in guiding strategic planning and operational effectiveness. The study contributes a structured model that maps nine key BMC elements to the digital habits and needs of Gen Z entrepreneurs. The findings highlight how BMC enhances business clarity, internal coordination, and motivation.

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Journal Info
Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization
Website

Abbrev

ambidextrous

Publisher

PT. Takaza Innovatix Labs

Subject

Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

Focus: The primary focus of Ambidextrous is to explore and advance the intersection of innovation, efficiency, and technology within organizational contexts. The journal aims to contribute to the understanding and enhancement of organizational capabilities by examining how innovation strategies, ...