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p-Index From 2021 - 2026
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All Journal Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization
Fajar Aulia Jar
UPI YPTK
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

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Analysis of the Application of the Canvas Business Model to Generation Z Micro Entrepreneurs (Analysis of the Application of the Canvas Model to Generation Z Micro Entrepreneurs) Fajar Aulia Jar
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 5 No. 01 (2026): Ambidextrous: Journal of Innovation, Efficiency and Technology in Organization
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/ambidextrous.v5i01.291

Abstract

This study investigates the application of the Business Model Canvas (BMC) to micro-businesses operated by Generation Z entrepreneurs. Employing a descriptive survey methodology, the research collected data from 10 online micro-entrepreneurs through questionnaires. The results revealed that 83% of respondents positively perceived the use of BMC, suggesting its relevance in guiding strategic planning and operational effectiveness. The study contributes a structured model that maps nine key BMC elements to the digital habits and needs of Gen Z entrepreneurs. The findings highlight how BMC enhances business clarity, internal coordination, and motivation.
Peran Teknologi dalam Transformasi Ekonomi dan Bisnis di Era Digital Fajar Aulia Jar
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 5 No. 01 (2026): Ambidextrous: Journal of Innovation, Efficiency and Technology in Organization
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/ambidextrous.v5i01.293

Abstract

Artikel ini membahas peran teknologi dalam transformasi ekonomi dan bisnis di era digital. Terobosan teknologi seperti kecerdasan buatan, blockchain, dan Internet of Things telah memungkinkan pengembangan model bisnis yang lebih efisien dan inovatif. Dalam artikel ini, dibahas bagaimana teknologi telah mempengaruhi berbagai aspek ekonomi dan bisnis, serta tantangan dan peluang yang dihadapi oleh perusahaan dalam mengadopsi teknologi baru dan mengintegrasikannya ke dalam operasi mereka. Dalam penelitian ini menggunakan metode studi litelatur penggunaan buku, jurnal artikel,dan website resmi. Dengan memberikan gambaran menyeluruh tentang peran teknologi dalam transformasi ekonomi dan bisnis di era digital, artikel ini memberikan pemahamanyang lebih baik tentang bagaimana teknologi dapat membantu perusahaan dan masyarakat untuk mencapai kemajuan yang lebih besar di masa depan.
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