Journal of Mathematics and Scientific Computing With Applications
Vol. 7 No. 1 (2026)

MARKET SEGMENTATION OF STUDENT E-WALLET USERS USING K-MEANS CLUSTERING AND RANDOM FOREST

Diah Putri Kartikasari (Department of Computer Science, State Islamic University of North Sumatra, Medan, 20353, Indonesia)
Ilka Zufria (Department of Computer Science, State Islamic University of North Sumatra, Medan, 20353, Indonesia)



Article Info

Publish Date
11 Aug 2026

Abstract

The rapid growth of e-wallet use among students creates a need for computational workflows that explore variation in survey-based behavior and perception. This study aimed to segment student e-wallet users and identify features associated with the resulting clusters. Data were collected through an online questionnaire, and 569 valid responses were analyzed using 13 behavioral and perception features. K-Means produced two exploratory clusters: High-Perception Promo-Responsive Users (86.3%) and Lower-Perception Selective Users (13.7%). Because internal indices disagreed and the Silhouette score of 0.568 indicated only moderate separation, k = 2 was retained as an interpretability-oriented judgment; Silhouette and Davies-Bouldin supported k = 2, whereas Calinski-Harabasz and the elbow pattern supported k = 3. Random Forest was applied as a post-clustering interpretability tool to examine label reproducibility and identify influential features. Ease of use, trust, promotion and incentives, security, and risk perception were dominant, but the self-reported data require cautious interpretation.

Copyrights © 2026






Journal Info

Abbrev

jmscowa

Publisher

Subject

Mathematics

Description

Journal of Mathematics and Scientific Computing With Applications is a broad-based journal covering all branches of computational or applied mathematics with special encouragement to researchers in theoretical computer science and mathematical computing. It covers all major areas, such as numerical ...