JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Vol. 4 No. 3 (2026): JULI : JURNAL PENGABDIAN MASYARAKAT AKADEMISI

Pendampingan Peningkatan Kapasitas Sdm Pariwisata Di Kawasan Borobudur Kabupaten Magelang

Pranoto Pranoto (Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang)
Haniek Listyorini (Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang)
Gana Wuntu (Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang)



Article Info

Publish Date
31 Jul 2026

Abstract

The Borobudur area, Magelang Regency, has experienced a significant decline in tourist visits following the implementation of stricter management regulations for Borobudur Temple, including daily visitor quotas, session-based visiting systems, mandatory upanat sandal usage (since December 2023), and perceptions of high ticket prices. Tourist visits declined by more than 50 percent during the 2025 Eid holiday period compared to the previous year, impacting the entire tourism supply chain in the area. One of the identified root causes is the unpreparedness of local tourism human resources (HR) in adapting to regulatory changes and service standards. This community service activity was conducted by the STIEPARI Semarang lecturers' team through structured mentoring of 100 tourism practitioners from seven HR groups: tour guides, homestay managers, tourism transportation managers, souvenir centre managers, food and beverage managers, tourism destination managers, and Balkondes managers. The activity ran over three months (March–May 2026) using interactive lectures, workshops, demonstrations, FGDs, field simulations, and role plays, with pre- and post-test evaluations. Results showed an average competency improvement of 29.7 percent (from 49.2% to 78.9%), with the highest improvement among Balkondes managers (34.4%) and souvenir centre managers (32.6%). In addition to individual competency gains, the activity produced an institutional outcome: the establishment of the Borobudur Cross-Sector Tourism Community Forum as a coordination platform for sustainable tourism ecosystem development in the Borobudur area.

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Journal Info

Abbrev

JPMA

Publisher

Subject

Religion Humanities Social Sciences

Description

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam pembangunan, pemberdayaan masyarakat atau pelaksanaan pengabdian kepada masyarakat berupa penerapan ...