Pengaruh Iklan Obat Batuk pada Media Elektronik Terhadap Pemilihan Obat Swamedikasi

Siti Mujiati (Fakultas Ilmu Kesehatan, Universitas Muhammadiyah Malang)
Ika Ratna Hidayati (Fakultas Ilmu Kesehatan, Universitas Muhammadiyah Malang)
Rizka Novia Atmadani (Fakultas Ilmu Kesehatan, Universitas Muhammadiyah Malang)

Jurnal Ilmiah Kesehatan Sandi Husada (JIKSH)
Vol. 11 No. 1 (2022): Jurnal Ilmiah Kesehatan Sandi Husada

Introduction: Information about medicines obtained by the public in self-medication can be obtained through advertising. Drug advertisements must contain information that is objective, complete, and not misleading as stipulated in the Regulation of POM. Objective: this research is to know the effect of cough medicine advertisements in electronic media on self-medication selection in the community. Method This study used a cross-sectional method and was conducted in society using an accidental sampling technique. The instrument used in this research is a questionnaire and the analysis technique in this study is using t-test and a simple linear regression test. Result Cough medicine advertisements in electronic media have an influence of 30.5% on the selection of self-medication drugs, while 69.5% is influenced by other factors with the linear equation Y= 2.027 + 0.357x. Conclusion: There is an effect of cough medicine advertisements advertised in electronic media on the selection of self-medication