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All Journal Jurnal Ilmiah Kesehatan Sandi Husada (JIKSH)
Ika Ratna Hidayati
Fakultas Ilmu Kesehatan, Universitas Muhammadiyah Malang
Health Professions Medicine & Pharmacology Nursing Public Health

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Pengaruh Iklan Obat Batuk pada Media Elektronik Terhadap Pemilihan Obat Swamedikasi Siti Mujiati; Ika Ratna Hidayati; Rizka Novia Atmadani
Jurnal Ilmiah Kesehatan Sandi Husada Vol. 11 No. 1 (2022): Jurnal Ilmiah Kesehatan Sandi Husada
Publisher : LPPM Politeknik Sandi Karsa, South Sulawesi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35816/jiksh.v11i1.523

Abstract

Introduction: Information about medicines obtained by the public in self-medication can be obtained through advertising. Drug advertisements must contain information that is objective, complete, and not misleading as stipulated in the Regulation of POM. Objective: this research is to know the effect of cough medicine advertisements in electronic media on self-medication selection in the community. Method This study used a cross-sectional method and was conducted in society using an accidental sampling technique. The instrument used in this research is a questionnaire and the analysis technique in this study is using t-test and a simple linear regression test. Result Cough medicine advertisements in electronic media have an influence of 30.5% on the selection of self-medication drugs, while 69.5% is influenced by other factors with the linear equation Y= 2.027 + 0.357x. Conclusion: There is an effect of cough medicine advertisements advertised in electronic media on the selection of self-medication
Co-Authors Rizka Novia Atmadani Siti Mujiati