<![CDATA[THE INFLUENCE OF SOCIAL RELATIONSHIP AND MOTIVATION ON WORK LOYALTY AMONG GENERATION Z IN JAGAKARSA DISTRICT, SOUTH JAKARTA This study aims to analyze the influence of social relationships and motivation on the work loyalty of Generation Z in Jagakarsa District, South Jakarta. Work loyalty is one of the key factors supporting organizational sustainability, particularly among Generation Z, who possess different work characteristics and expectations compared to previous generations. This research employed a quantitative approach using a survey method. The population consisted of Generation Z employees residing in Jagakarsa District, South Jakarta. A total of 100 respondents were selected using the Lemeshow formula and purposive sampling technique. Data were collected through a five-point Likert scale questionnaire and analyzed using SPSS, including validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²). The results indicate that social relationships have a positive and significant effect on work loyalty. Motivation also has a positive and significant effect on work loyalty. Simultaneously, social relationships and motivation have a positive and significant effect on the work loyalty of Generation Z in Jagakarsa District, South Jakarta. These findings imply that better social relationships within the workplace and higher employee motivation contribute to stronger work loyalty among Generation Z employees. Therefore, organizations are encouraged to foster a supportive social work environment and provide adequate motivation to enhance employee loyalty.]]>
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