Loquēla
Vol. 4 No. 2 (2026): Loquēla (Journal of Linguistics, Literature, and Education): In Progress

Sweet Resistance: Chocolate, Monopoly, and Social Power in Wonka (2023)

Vera Febrianti (Universitas Bangka Belitung)
M Afifulloh (Universitas Bangka Belitung)



Article Info

Publish Date
06 Aug 2026

Abstract

Although Wonka (2023), by Paul King, appears as a colorful family musical, the film presents socio-political issues related to power, monopoly, and resistance. Previous studies on food in film have predominantly focused on aesthetic and representational aspects. This study examines (1) the symbolism of chocolate in Wonka (2023), and (2) how chocolate functions as a medium of social resistance against monopolistic power. Using a qualitative approach and cinematic text analysis, the study applies cinematic gastronomy as the main analytical framework, supported by food semiotics, resistance theory, and cultural capital. Eight purposively selected scenes were analyzed through content, formal, and contextual dimensions. The findings show that chocolate functions as an ambivalent sign: it represents monopoly and institutional control while simultaneously enabling resistance against dominant power. The film also depicts public space as an arena where everyday gastronomic practices challenge established social and economic hierarchies. This study demonstrates the potential of cinematic gastronomy to interpret mainstream popular films as socio-political texts, revealing how food functions not merely as visual ornamentation but as a cultural and political practice of resistance.

Copyrights © 2026






Journal Info

Abbrev

Loquela

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Loquēla (Journal of Linguistics, Literature, and Education) is an Open Access journal that aims to publish research outcomes with significant contributions to Linguistics, Literature, Education, and their influences on social transformations. Loquēla does not collect only research outcomes from ...