<![CDATA[The purpose of this study was to determine the effect of entrepreneurial innovation on business success in batik SMEs in Bantul Regency. This study is a type of quantitative descriptive research. The methods used to collect data are questionnaires, documentation, and observation. The data analysis technique uses descriptive analysis to describe the mean, median, mode, and standard deviation values. The results of the study indicate that 1) business success in batik SMEs in Bantul Regency is in the high category with a relative frequency of 63.73%, 2) entrepreneurial innovation on business success is in the high category with a relative of 65.93%, 3) there is an influence between entrepreneurial innovation on business success, this is indicated by the sig value observed-r of 0.843> r-table of 0.207. Based on the results of the determinant coefficient (R²) of 0.711, it can be concluded that the magnitude of the influence between entrepreneurial innovation and business success is 71.1%, while 28.9% is influenced by other factors not discussed in this study. Entrepreneurial Innovation on business success is in the high category with a relative of 65.93%, 3) There is an influence between entrepreneurial innovation on business success, this is indicated by the sig value of 0.843> of 0.207. Based on the results of the determinant coefficient (R²) of 0.711, it can be concluded that the magnitude of the influence between entrepreneurial innovation and business success is 71.1%, while 28.9% is influenced by other factors not discussed in this study.]]>
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