<![CDATA[This study aims to analyze digital content-based marketing activation in the “A Moment of J” event and its impact onbrand exposure. A qualitative method was used through interviews, social media observation, and documentation. The findings show that content such as posters, workshop previews, and fun content effectively attract attention, build understanding, and encourage participation. Based on experiential marketing, the sense, feel, think, act, and relate shape audience experience. Brand exposure occurs passively through content and actively through exploration and direct experience, strengthened by User-Generated Content. The study concludes that this strategy is effective, and brands should consistently highlight their identity and optimize UGC.]]>
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