The weak digital literacy and low reading interest of students in the digital era are the driving factors for this research, because both have the potential to hinder the development of national insight. Based on an initial survey of students of the Pancasila and Citizenship Education (PPKn) Study Program at Jambi University, it was found that 50% of students had a low national insight category. This study aims to analyze the influence of digital literacy and reading interest on the national insight of PPKn students at Jambi University, both partially and simultaneously. The approach used is quantitative with an associative type and ex-post facto method. The study population included all active PPKn students at Jambi University, with a sample of 112 respondents determined through proportionate stratified random sampling techniques. The research instrument was a 5-point Likert scale questionnaire that has been tested for validity and reliability. Data analysis was carried out using an ordinal logistic regression test with the help of SPSS version 26. The results showed that digital literacy and reading interest have a significant effect on national insight with a significance value of 0.000 < 0.05. The effect size reached 55.6% (R-Square = 0.556), while the remaining 44.4% was influenced by factors outside this study. These findings indicate that students with good digital literacy and a high interest in reading tend to have a better understanding of national values, and vice versa.
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