Pendas : Jurnah Ilmiah Pendidikan Dasar
Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release

ANALISIS LINGKUNGAN PEMASARAN GLOBAL TERHADAP STRATEGI PEMASARAN PERUSAHAAN MULTINASIONAL DI ERA DIGITALISASI

Saragih, Lenti Susanna (Unknown)
Nabanan, Eskawati (Unknown)
Anggun, Nurma (Unknown)
Pangaribun, Indah Yesica (Unknown)
Simorangkir, Naomi Stephania (Unknown)

Article Info

Publish Date
08 Jun 2026

Abstract

This study aims to analyze the influence of the global marketing environment on the marketing strategies of multinational companies in the digitalization era. Technological changes, global competition, and consumer behavior encourage companies to adapt their marketing strategies through the use of digital media and product innovation. The research method used is descriptive qualitative with a literature study approach from various scientific sources. The results show that digitalization helps companies expand markets, improve communication with consumers, and strengthen global competitiveness.

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Journal Info
Pendas : Jurnah Ilmiah Pendidikan Dasar
Website

Abbrev

pendas

Publisher

Universitas Pasundan

Subject

Other

Description

Pendas : Jurnah Ilmiah Pendidikan Dasar is a journal published twice a year, namely in June and December that aims to be a forum for scientific publications to pour ideas and studies complemented with the results of research related to primary school education. To achieve this, basic education ...