Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Pangaribun, Indah Yesica
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS LINGKUNGAN PEMASARAN GLOBAL TERHADAP STRATEGI PEMASARAN PERUSAHAAN MULTINASIONAL DI ERA DIGITALISASI Saragih, Lenti Susanna; Nabanan, Eskawati; Anggun, Nurma; Pangaribun, Indah Yesica; Simorangkir, Naomi Stephania
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51137

Abstract

This study aims to analyze the influence of the global marketing environment on the marketing strategies of multinational companies in the digitalization era. Technological changes, global competition, and consumer behavior encourage companies to adapt their marketing strategies through the use of digital media and product innovation. The research method used is descriptive qualitative with a literature study approach from various scientific sources. The results show that digitalization helps companies expand markets, improve communication with consumers, and strengthen global competitiveness.
Co-Authors Anggun, Nurma Nabanan, Eskawati Saragih, Lenti Susanna Simorangkir, Naomi Stephania