<![CDATA[This article examines the strategy of Instagram content creation as part of the digital marketing services provided by What Ev Agency. The study describes how the agency plans, produces, publishes, and evaluates content for clients with different business characteristics. A qualitative descriptive approach was used through observation, interview, participatory observation, and literature study. The findings show that Instagram plays an important role in building trust, improving brand visibility, and supporting lead generation. Content planning begins with brief analysis, consultation, market and competitor research, and the formulation of a communication strategy aligned with brand identity and marketing funnel goals. Production includes concept development, copywriting, visual design, review, and final approval. Reels are considered effective for reach and impressions, while feed, carousel, and story formats remain important for sustaining engagement. Evaluation is based on metrics such as reach, views, shares, saves, comments, leads, and sales. The study concludes that adaptive and data-informed content strategy is essential for effective Instagram marketing in a digital agency context.]]>
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