<![CDATA[This study rigorously examines the strategic utilization of visual communicationdesign within static Instagram feeds as a primary mechanism for cultivatingcorporate brand awareness, focusing on the empirical case of TOS Creative, anemerging creative agency in Sukabumi, West Java. In the contemporary digitalecosystem, corporate entities often disproportionately allocate resources towarddynamic, short-form video content (reels), inadvertently neglecting the static visualgrid. This research identifies a critical operational vulnerability wherein the agency'sstatic feed, possessing only a minimal number of uploads, fails to project a cohesivevisual identity. Grounded in David Aaker’s theoretical framework of brandawareness, this qualitative descriptive study leverages in-depth interviews withsenior graphic design personnel, active participant observation, and secondarymetric analysis. The findings elucidate that while reels operate as vectors for initialaudience acquisition, the static feed functions as the foundational digital portfolio,anchoring professional credibility and facilitating autonomous brand recall. Thevisual architecture specifically a light purple, violet, and blue color palette, combinedwith Poppins typography and centered layouts serves as a cognitive trigger foraudience association. The study concludes by formulating a tripartite strategicblueprint: the enforcement of extreme visual consistency, the diversification ofeducational content pillars, and the systematic synergy between short-form videoand static graphical feeds to achieve top-of-mind awareness.Keywords: Corporate Branding, Visual Communication Design, Instagram Feed,Brand Awareness, Digital Strategy]]>
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