Pendas : Jurnah Ilmiah Pendidikan Dasar
Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release

PENGARUH EMPLOYER BRANDING, E-RECRUITMENT, DAN KOMPENSASI TERHADAP MINAT MELAMAR PEKERJAAN PADA LULUSAN FEBM ANGKATAN 2021 UNIVERSITAS MARITIM RAJA ALI HAJI

Emilia Auliani, Suci (Unknown)
Paramita, Bunga (Unknown)
Anggi Fani, Lastri (Unknown)



Article Info

Publish Date
22 Jun 2026

Abstract

This study aims to analyze the influence of employer branding, e-recruitment, and compensation on job application intention among the 2021 graduates of the Faculty of Economics and Maritime Business, Raja Ali Haji Maritime University. This study employed a quantitative approach using a simple random sampling technique involving 106 respondents. The data were analyzed using multiple linear regression with IBM SPSS Statistics 22. The results indicate that employer branding has no significant effect on job application intention, while e-recruitment and compensation have positive and significant effects on job application intention. Simultaneously, employer branding, e-recruitment, and compensation have a significant effect on job application intention, indicating that job application intention is influenced by employer branding, e-recruitment, and compensation.

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Journal Info

Abbrev

pendas

Publisher

Subject

Other

Description

Pendas : Jurnah Ilmiah Pendidikan Dasar is a journal published twice a year, namely in June and December that aims to be a forum for scientific publications to pour ideas and studies complemented with the results of research related to primary school education. To achieve this, basic education ...