Pendas : Jurnah Ilmiah Pendidikan Dasar
Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish

PENGARUH DIGITAL MARKETING DAN BRAND IMAGE SEKOLAH TERHADAPKEPUTUSAN MEMILIH SEKOLAH PADA SISWA SMK SWASTA BUDI AGUNG MEDAN

Sartika (Unknown)
Aurora Elise Putriku (Unknown)

Article Info

Publish Date
23 Jun 2026

Abstract

This study aims to analyze the influence of Digital Marketing and Brand Image on School Selection Decisions among students of SMK Swasta Budi Agung Medan. The research employed a quantitative approach using an associative research method. The population and sample consisted of 63 students selected through the total sampling technique. Data were collected using questionnaires and analyzed through multiple linear regression with the assistance of SPSS version 26.

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Journal Info
Pendas : Jurnah Ilmiah Pendidikan Dasar
Website

Abbrev

pendas

Publisher

Universitas Pasundan

Subject

Other

Description

Pendas : Jurnah Ilmiah Pendidikan Dasar is a journal published twice a year, namely in June and December that aims to be a forum for scientific publications to pour ideas and studies complemented with the results of research related to primary school education. To achieve this, basic education ...