Article Per Year (5 Year)
p-Index From 2021 - 2026
3.345
P-Index
This Author published in this journals
All Journal Niagawan Pendas : Jurnah Ilmiah Pendidikan Dasar Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Outline Journal of Education Gemilang: Jurnal Manajemen dan Akuntansi Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Akuntansi: Jurnal Riset Ilmu Akuntansi Intellektika: Jurnal Ilmiah Mahasiswa Jurnal Ekonomi, Akuntansi dan Perpajakan Jurnal Bisnis Inovatif dan Digital Jurnal Strategi Bisnis Teknologi Outline Journal of Community Development
Aurora Elise Putriku
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Transformation of Offline to Online Learning through the Development of Econometric Teaching Materials and Their Impact on Student Learning Outcomes Putri Sari MJ Silaban; Joko Suharianto; Aurora Elise Putriku; Sabda DN Siahaan; Jessica Putri Br. Sembiring
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3729

Abstract

One form of transformation of offline to online learning is the change of printed learning materials to non-printed teaching materials. The hope is that it can facilitate and support the management of online learning. In general, this study aims to determine the level of feasibility and effectiveness teaching materials in econometrics courses can improve student learning outcomes.   This study uses research and development (R&D) methods using the ADDIE model. This research was conducted on fifth-semester students of class A who took econometrics courses in the economic education study program in the 2021/2022 academic year. For a small trial sample, 30 students were taken. The results of the effectiveness test concluded that student learning outcomes after using econometrics teaching materials were higher than the results of student pretests. This shows that the non-printed Econometrics teaching materials produced are proven to be effective in improving student learning outcomes.
Improvement of Teaching Materials of Microeconomic Theory (Case Study of Economic Education Study Program in State University of Medan) Putri Sari MJ Silaban; Joko Suharianto; Aurora Elise Putriku; Sabda Dian Nurani Siahaan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2269

Abstract

This study aims to produce microeconomic theory teaching materials. This study uses a research and development (R&D) method based on the Bord and Gall concept. The population of this study was all students of microeconomic theory subjects in the economic education study program in 2020. The sample was determined by purposive random sampling and the sample class was used for application and limited testing of a small sample, namely class C of Economic Education. Based on the results of the study, the microeconomic theory teaching materials made and validated by 3 expert validators resulted in a decision that teaching materials had a very high level of feasibility (81.25%) with a note that revisions needed to be made. After all revision notes have been corrected, a small group trial was conducted on 20 class C students of economic education in the microeconomic theory course. Based on the results of small group trials, it is known that there has been a significant increase in learning outcomes before and after using Microeconomic Theory teaching materials. The result is that all factors of convenience for users, usability, and time effectiveness have a percentage value of 81.85%, meaning that it is concluded that the book developed has met the criteria for readability and practicality. This research was conducted only up to the 7th stage, namely producing a revised draft of the teaching material product. The result is that all factors of convenience for users, usability, and time effectiveness have a percentage value of 81.85%, meaning that it is concluded that the book developed has met the criteria for readability and practicality. This research was conducted only up to the 7th stage, namely producing a revised draft of the teaching material product. The result is that all factors of convenience for users, usability, and time effectiveness have a percentage value of 81.85%, meaning that it is concluded that the book developed has met the criteria for readability and practicality. This research was conducted only up to the 7th stage, namely producing a revised draft of the teaching material product. 
PENGEMBANGAN BAHAN AJAR BERBASIS PROJECT BASED LEARNING MATA KULIAH PERILAKU KONSUMEN FE UNIMED Aurora Elise Putriku; Putri Sari M.J. Silaban; Randeska Manullang
Niagawan Vol 12, No 3 (2023): NIAGAWAN VOL 12 NO 3 November 2023
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v12i3.51158

Abstract

Mata kuliah Perilaku Konsumen merupakan salah satu mata kuliah yang terdapat dalam program studi pendidikan bisnis yang dirancang agar para lulusan Prodi Pendidikan Bisnis dalam memahami bagaimana perilaku konsumen dalam dunia nyata, sehingga menjadi bekal ilmu bagi para lulusan dalam pengelolaan bisnis. Model pembelajaran Project Based Learning adalah model pembelajaran yang memperkenankan peserta didik untuk bekerja mandiri maupun berkelompok dalam mengkonstruksi pembelajarannya dan mengaplikasikannya dalam produk nyata. Secara umum penelitian ini bertujuan mengetahui tingkat kelayakan dan efektifitas  bahan ajar berbasis Project Based Learning pada mata kuliah Perilaku Konsumen Program Studi Pendidikan Bisnis Universitas Negeri Medan dapat meningkatkan hasil belajar mahasiswa. Jenis Penelitian yang digunakan adalah penelitian dan pengembangan dengan model Analysis, Design, Development, Implementation, and Evaluation (ADDIE). Buku ini telah divalidasi oleh 3 orang validator dan hasilnya menunjukkan bahwa buku tersebut memiliki kelayakan yang tinggi namun perlu dilakukan revisi. Setelah merevisi buku, uji coba dilakukan pada kelompok kecil yang terdiri dari 30 mahasiswa semester 5 yang mengambil mata kuliah Perilaku Konsumen . Berdasarkan hasil tes, nilai post-test siswa lebih tinggi dari hasil pre-test.
Meningkatkan Potensi Pemasaran Digital Untuk Mengangkat Profil UMKM Kopi Sidikalang Secara Global Rizki Sitanggang; Lenti Susana Ginting; Aurora Elise Putriku; Merichy Telaumbanua; Elmina Ginting
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i3.1566

Abstract

The rise of technology and ever-increasing business competition, digital marketing strategies play a vital role in shaping entrepreneurial success in the dynamic landscape of the digital era. This research was conducted to determine the marketing strategies carried out by MSMEs in facing competition in the digital era. The research method in this research uses qualitative methods and literature study. Literature study means collecting data by studying theories from different literature that are relevant to the research being conducted. The results of the research show that for the culinary, fashion, and tour and travel industries, they provide added value and differentiation in the products and services provided, while in terms of price, they apply competitive and competitive prices. In contrast to the trading industry, they mostly use competitive pricing strategies, apart from that they also have a target market that tends to focus on niche markets so that their products can be accepted by the market. In the trading industry, on the other hand, they are more likely to use pricing strategies to compete in the market and choose market niches to develop their target market.
Analisis Pemasaran Dalam Era Digital : Tantangan Dan Peluang Allya Ega Annisa Hutauruk; Selvia Santa Maria Siallagan; lidya Mutiara Hutasoit; Aurora Elise Putriku; Lenti Susana Saragih
Akuntansi Vol. 3 No. 2 (2024): Juni: Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v3i2.1988

Abstract

Marketing in the digital era has presented new challenges and opportunities for marketing practitioners. These challenges include managing complex consumer data, increasingly fierce competition in the digital realm, and rapid changes in consumer behavior. However, amidst these challenges there are also opportunities to optimize the use of technology and digital platforms to increase marketing effectiveness, expand market reach and strengthen interactions with consumers. This article will discuss several key challenges faced by marketing practitioners in the digital era as well as opportunities that can be utilized to overcome these challenges.
Analisis Strategi Pemasaran Shopee Nronlineshop_ Untuk Mengembangkan Bisnis Ke Pasar Internasional Nadya Rahmadhani; Dilla Syadzwina; Lenti Susanna Saragih; Aurora Elise Putriku
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i3.3699

Abstract

This journal aims to analyze the marketing strategies implemented by nronlineshop_, an online shop business focusing on the sale of women's accessories and fashion, in expanding their business to the international market on the Shopee platform. With a focus on the international market, effective marketing strategies become the key to achieving success in global expansion. In an increasingly competitive and global business world, Integrated Marketing Communication (IMC) and Public Relations Marketing strategies become integral parts of the marketing strategy applied by Nronlineshop_. The objective is to enhance the visibility and competitiveness of Nronlineshop_ in the international market. In this research, the author uses a literature study approach and a qualitative approach by conducting interviews with the owner of nronlineshop_ and analyzing the marketing strategies implemented in promoting their products through Shopee. The research findings show that nronlineshop_ has successfully increased the visibility and sales of their products by implementing innovative and effective marketing strategies on the Shopee platform. The strategies include the use of Integrated Marketing Communication (IMC) methods and Public Relations Marketing, which incorporate marketing elements such as advertising, sales promotion, public relations, and integrated communication strategies. This research provides important contributions to the understanding of marketing strategies in international businesses, particularly on the Shopee platform. The implications of these findings can provide insights for other companies looking to enhance their marketing strategies on e-commerce platforms.
Peran Tiktok Dalam Meningkatkan E-Commerce Global Yolanda Br.Sihaloho; Vini Andayani Manik; Daniel Martinus; Lenti Susanna Saragih; Aurora Elise Putriku
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 2 No. 4 (2024): Juli : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v2i4.1326

Abstract

The popular short video platform TikTok, has emerged as a major player in the global e-commerce landscape. This research aims to understand the role of TikTok in increasing global e-commerce through a literature study. The main aim of this research is to understand how Tik Tok can improve global e-commerce. This research uses a qualitative approach with a literature study method. Data was collected from a variety of sources, including scientific journals, news articles, and industry reports. Data was analyzed using qualitative content analysis techniques. This research found that TikTok can increase global e-commerce through several mechanisms, including: Increasing brand awareness and consumer engagement. Driving impulse purchases and conversions Building community and customer loyalty and Facilitating influencer marketing and brand collaborations TikTok is a powerful tool that businesses can use to scale global e-commerce. Businesses looking to capitalize on TikTok must develop an effective strategy that leverages the power of the platform.
Perilaku Konsumen Dan Manajemen Strategi Mcdonald's Pasca Pandemi Covid 19 Sepania Tiarasi Lumban Tobing; Linsa Febby Br Barus; Junedi Sugianto Pakpahan; Lenti Susanna Saragih; Aurora Elise Putriku
Student Scientific Creativity Journal Vol. 2 No. 3 (2024): Mei : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i3.3161

Abstract

The purpose of writing this article is to analyze McDonald's organizational behavior and strategic management after the covid 19 pandemic. Even though McDonald's has obtained permission from the government, the company still has to make new strategies to make trade tactics in order to maintain consumer loyalty. Of course, the managerial side will determine a series of designs based on elements of organizational behavior to create new innovations in terms of McDonald's products and services in order to be able to improve and adapt again from the pandemic to endemic transition. So that when it enters the new normal era, of course there are still people who are still carried away by the habit of eating Ria from various online applications. Seeing this phenomenon, McDonald's tries to design various strategies through innovation in organizational behavior and management support to adapt back after the pandemic
Kemajuan Teknologi Informasi dalam Perkembangan Bisnis Global Anindia Jovita Br Ginting; Dwi Rahmadani; Mei Lani Sembiring; Lenti Susanna Saragih; Aurora Elise Putriku
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3394

Abstract

This study analyzes the impact of information technology advances in global business using a qualitative research approach. The introduction presents the background to the importance of information technology in company expansion, operational efficiency, and business innovation. The purpose of the study is to provide a deeper understanding of the role of information technology in business strategy and operations in the global market. The research method used is a review of various sources of information which is then compiled into a new study. Results and discussions show that information technology facilitates global expansion through digital communication tools, efficient cross-border collaboration, and integrated supply chain management. In addition, information technology improves operational efficiency through business process automation and advanced data analysis. Furthermore, information technology becomes a catalyst for innovation and business growth through easy access to data and information, collaboration among stakeholders, and adoption of new business models. The conclusion emphasizes the importance of integrating information technology in the company's business strategy to maintain competitiveness in an increasingly complex global market. By utilizing information technology optimally, companies can achieve operational efficiency, meaningful innovation, and sustainable business growth.
Analisis Strategi McD dalam Memasuki Pasar Global Hermika Pinem; Monika Ayu Lumbantoruan; Resy Tamara; Aurora Elise Putriku; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3395

Abstract

The global market offers great growth opportunities but is also challenging for firms. This research aims to understand how companies can successfully enter and survive in the global market. The research method used is a literature study to analyze the company's business strategy. The results show that McDonald's (McD) is a successful example of entering the global market by using effective franchising and marketing strategies. The franchise strategy allows adaptation to local culture and builds a strong customer base. McD's marketing strategy emphasizes creative promotions and improved product quality.From the research conducted, it is known that a combination of effective business adaptation and marketing strategies can lead to global success in the food industry. McD is an example of how companies can succeed in a competitive global market.
Co-Authors Allya Ega Annisa Hutauruk Anindia Jovita Br Ginting Arfina Sabila Arsyrah Fitri Azahra Salwa Benget Marcelino Sitinjak Christian Putra Tarigan Cindy Dwiana Putri Daniel Martinus Dariz Radyananda Barus Dilla Syadzwina Dwi Rahmadani Ellys Siregar Elmina Ginting Feby Caroline Friska Octaviani Br Samosir Gartima Sitanggang Hermika Pinem Indri Sri Asdini Jessica Putri Br. Sembiring Josua Bima Panjaitan Junedi Sugianto Pakpahan Lenti Susana Ginting Lenti Susana Saragih Lenti Susanna Saragih lidya Mutiara Hutasoit Linsa Febby Br Barus Mei Lani Sembiring Merichy Telaumbanua Michael Sihombing Monika Ayu Lumbantoruan Mutiara Dwi Rizqina Nadia Indah Lestari Nadya Rahmadhani Novita Sari Br Siboro Olivia Theresia Manurung Putri Sari M.J. Silaban Putri Sari MJ Silaban Randeska Manullang Resy Tamara Riski Lainatus Sifa Riyani Sijabat Rizki Sitanggang Rotua SP Simanullang Sabda Dian Nurani Siahaan Sabda DN Siahaan Sartika Sartika Sasti Permata Selvia Santa Maria Siallagan Sepania Tiarasi Lumban Tobing Silvia Diva Sari Sri Handayani Sri Mutmainnah Suharianto , Joko Sylvia Amanda Teresia Bunga Vini Andayani Manik Yessi Novitasari Laia Yoga Syahputra Yolanda Br.Sihaloho Yuliana Simbolon Yulie Aisyah Binrany