Pendas : Jurnah Ilmiah Pendidikan Dasar
Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish

PENGARUH SERVICE QUALITY DAN SERVICESCAPE TERHADAP KEPUASAN KONSUMEN DI NYENYAK MASSAGE MEDAN

Aqila Danish Lubis (Unknown)
Aprinawati (Unknown)



Article Info

Publish Date
27 Jun 2026

Abstract

The trend of facial care business has grown rapidly in various parts of the world, including Indonesia. Facial care business is now popular with consumers, not only women but also male consumers; from civil servants to private employees and workers in other fields, all are now participating in self-care businesses. This study aims to determine the effect of service quality and servicescape on customer satisfaction at Nyenyak Massage Medan. This study uses a quantitative method with a sample of 110 respondents. The data obtained were analyzed using a statistical formula, namely by using the Smart Partial Least Square (PLS) program version 4.1.0.9. Based on the results of statistical tests, it can be concluded that service quality has a positive and significant effect on customer satisfaction with a value (P-value 0.00 < 0.05) and (T-statistic 4.024 > 1.96) and servicescape has a positive and significant effect on customer satisfaction with a value (P-value 0.00 < 0.05) and (T-statistic 4.219 > 1.96).

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Journal Info

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pendas

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Other

Description

Pendas : Jurnah Ilmiah Pendidikan Dasar is a journal published twice a year, namely in June and December that aims to be a forum for scientific publications to pour ideas and studies complemented with the results of research related to primary school education. To achieve this, basic education ...