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Aqila Danish Lubis
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PENGARUH SERVICE QUALITY DAN SERVICESCAPE TERHADAP KEPUASAN KONSUMEN DI NYENYAK MASSAGE MEDAN Aqila Danish Lubis; Aprinawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.57625

Abstract

The trend of facial care business has grown rapidly in various parts of the world, including Indonesia. Facial care business is now popular with consumers, not only women but also male consumers; from civil servants to private employees and workers in other fields, all are now participating in self-care businesses. This study aims to determine the effect of service quality and servicescape on customer satisfaction at Nyenyak Massage Medan. This study uses a quantitative method with a sample of 110 respondents. The data obtained were analyzed using a statistical formula, namely by using the Smart Partial Least Square (PLS) program version 4.1.0.9. Based on the results of statistical tests, it can be concluded that service quality has a positive and significant effect on customer satisfaction with a value (P-value 0.00 < 0.05) and (T-statistic 4.024 > 1.96) and servicescape has a positive and significant effect on customer satisfaction with a value (P-value 0.00 < 0.05) and (T-statistic 4.219 > 1.96).
Co-Authors Aprinawati, Aprinawati