<![CDATA[This study aims to examine and analyze the phenomenon of alcohol consumption during wedding celebrations in Gapura Suci Village, Bungo Regency, within the framework of civic social studies. It employs a qualitative approach, specifically phenomenology. Data were collected through passive participant observation, structured interviews, and documentation involving key, primary, and supplementary informants. The findings indicate that alcohol consumption has evolved into a social reality and a collective phenomenon integrated with nighttime entertainment activities. Analyzed through Emile Durkheim’s perspective, this practice manifests as a social fact driven by mechanical social solidarity and peer pressure; consequently, it has undergone social normalization (anomie), despite undermining residents' legal consciousness and violating local regulations. The study recommends strengthening community-based civic education to restore civic virtue and social order.]]>
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