This study aims to develop an interactive Islamic Religious Education (PAI) multimedia based on Gamma AI and Educaplay games to enhance students’ cognitive abilities in grade VII at SMP Al-Islamiyah Pamekasan. The study is motivated by the low level of student engagement in PAI learning, which is still dominated by conventional lecture-based methods and simple media, resulting in limited cognitive achievement. This research employed a Research and Development (R&D) approach using the ADDIE model, consisting of Analysis, Design, Development, Implementation, and Evaluation stages. Data were collected through observation, interviews, expert validation questionnaires, and pretest and posttest assessments. The developed product integrates Gamma AI-based interactive presentations with Educaplay educational games, specifically on the topic of Friday prayer. The results show that material expert validation reached 88% and media expert validation reached 96%, both categorized as highly feasible. The effectiveness test indicated an improvement in students’ cognitive abilities after using the media, with an average N-Gain score of 0.54 in the moderate category. These findings suggest that the Gamma AI and Educaplay-based interactive multimedia is effective in improving students’ understanding and engagement in Islamic Religious Education learning.
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