<![CDATA[This research is motivated by the lack of learning media that support delivering figurative language material in an engaging and interactive way for 5th-grade Indonesian language classes. The study aims to develop the MajasSmart Flashcard media and to find out its level of validity, effectiveness, and attractiveness. The research uses the Research and Development (R&D) method with the ADDIE model, which includes the Analysis, Design, Development, Implementation, and Evaluation stages. Data collection techniques used are interviews, observations, questionnaires, and tests. The results show that the MajasSmart Flashcard media received a validity percentage of 80% from media experts, 77.5% from material experts, and 87.5% from instructional design experts, so it falls into the valid to very valid category. The effectiveness of the media is shown by a 100% mastery of learning in students, 100% teacher activity observation results, and 98.66% student activity, categorized as very effective. The attractiveness of the media is shown by a 100% response from teachers and 95.5% from students, categorized as very appealing. Based on these results, the MajasSmart Flashcards are declared valid, effective, and attractive, making them suitable for use as a learning media for Indonesian language material on figures of speech for fifth-grade students.]]>
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