PENGARUH SERTIFIKASI HALAL DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN MUSLIM PADA UMKM KULINER HALAL DI BAWAH NAUNGAN RUMAH BUMN SURABAYA

Kharisma, Rafi Akmal
Fahrullah, A'rasy

Pendas : Jurnah Ilmiah Pendidikan Dasar
Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Now Available

This study aims to analyze the influence of halal certification and product quality on Muslim consumers' purchasing interest in halal culinary MSMEs under the auspices of Rumah BUMN Surabaya. The study used a quantitative approach with a sample of 120 respondents selected using a purposive sampling technique. Data analysis was conducted using multiple linear regression. The results showed that halal certification and product quality had a positive and significant effect on Muslim consumers' purchasing interest, both partially and simultaneously. The Adjusted R Square value of 0.543 indicates that both variables were able to explain 54.3% of the variation in consumer purchasing interest. This finding indicates that having halal certification and good product quality can increase consumer trust and purchasing interest in halal culinary MSME products.