JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Vol. 9 No. 4 (2026): August 2026 (1)

ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN DI MBAK NINGSIH KOSMETIK KABUPATEN TORAJA UTARA

Tirsa Tasik (Universitas Kristen Indonesia Toraja)
Isak Pasulu’ (Universitas Kristen Indonesia Toraja)
Dwibin Kannapadang (Universitas Kristen Indonesia Toraja)

Article Info

Publish Date
02 Aug 2026

Abstract

This study aims to analyze consumer behavior regarding purchase decisions at Mbak Ningsih Cosmetics in North Toraja Regency. The study employs a qualitative approach, utilizing data collection techniques such as observation, interviews, and documentation. The results indicate that consumer purchase decisions are influenced by product quality, price, service, promotion, and recommendations. These findings are expected to provide valuable insights for Mbak Ningsih Cosmetics in enhancing its marketing strategies and customer satisfaction.

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Journal Info
JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Website

Abbrev

JSSR

Publisher

Smart Education

Subject

Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

Journal of Science and Social Research is accepts research works from academicians in their respective expertise of studies. Journal of Science and Social Research is platform to disclose the research abilities and promote quality and excellence of young researchers and experienced thoughts towards ...