<![CDATA[ABSTRAK Pelanggaran lampu lalu lintas oleh pengendara sepeda motor merupakan permasalahan yang masih banyak ditemukan di Indonesia dalam lima tahun terakhir. Meskipun berbagai aturan dan penerapan tilang elektronik telah diberlakukan, tingkat pelanggaran tetap tinggi dan berkontribusi signifikan terhadap kecelakaan lalu lintas, termasuk di kota Bandung. Penelitian ini bertujuan menganalisis intensi pengendara sepeda motor untuk menerobos lampu merah menggunakan Theory of Planned Behavior (TPB). Model TPB memandang bahwa intensi seseorang dipengaruhi oleh attitude, subjective norm, dan perceived behavioral control (PBC). Penelitian dilakukan melalui penyebaran kuesioner kepada 127 pengendara sepeda motor yang berdomisili dan aktif berkendara di kota Bandung. Data diuji menggunakan uji validitas, reliabilitas, serta uji asumsi klasik untuk mengetahui hubungan ketiga variabel independen terhadap intensi. Hasil penelitian menunjukkan bahwa model regresi signifikan dengan nilai R² sebesar 0,744. Dari ketiga variabel, PBC memberikan pengaruh paling signifikan terhadap intensi, sedangkan attitude dan subjective norm tidak menunjukkan pengaruh yang berarti. Temuan ini mengindikasikan bahwa pengalaman masa lalu dan keyakinan pengendara terhadap kemampuan mengemudi didukung rendahnya penegakan hukum dan kesadaran keselamatan telah mendorong niat menerobos lampu merah. Penelitian ini menekankan perlunya penguatan penegakan hukum, perbaikan sistem tilang elektronik, dan pendidikan keselamatan sejak proses memperoleh surat ijin mengemudi. ABSTRACT Traffic light violations committed by motorcycle riders have continued to rise in Indonesia over the past five years. Although various regulations and the implementation of electronic ticketing have been introduced, the violation rate remains high and contributes significantly to traffic accidents, including in the city of Bandung. This study aims to analyze motorcycle riders’ intention to run red lights using the Theory of Planned Behavior (TPB). The TPB framework posits that a person’s intention is influenced by attitude, subjective norm, and perceived behavioral control (PBC). The research was conducted by distributing questionnaires to 127 motorcycle riders who reside in and actively commute within Bandung. The data were examined using validity tests, reliability tests, and multiple linear regression to determine the relationship between the three independent variables and intention. The results show that the regression model is significant, with an R² value of 0.744. Among the three variables, PBC was found to have the most significant influence on intention, while attitude and subjective norm did not show meaningful effects. These findings indicate that past experiences, riders’ overconfidence in their driving skills, weak law enforcement, and perceived low safety encourage red-light violations. This study highlights the need to strengthen law enforcement, improve electronic ticketing systems, and enhance safety education during the driver’s licensing process.]]>
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