<![CDATA[This research seeks to analyse the discrimination and prohibition surrounding the registration of traditional Indonesian alcoholic beverages as Geographical Indication (GI) products using a living law methodology. It also analyses discrimination wherein analogous products from other nations may be registered as GI products in Indonesia. In contrast, domestic products face registration prohibitions, as assessed through the National Treatment Principle in International Trade. This research utilises a normative legal methodology, incorporating both legal and conceptual frameworks. The research findings indicate that, from a living law perspective, the prohibition and discrimination against the registration of traditional alcoholic beverages as GI products under Article 56(1)(a) of Law No. 20 of 2016 do not embody the nation's diverse spirit as envisioned by Savigny's Legal History. Secondly, the fact that analogous products from foreign origins may be registered as Geographical Indications (GIs) in Indonesia, by the non-discrimination principle of the WTO Agreement, necessitates that each member state accord services and service providers from other member states the same treatment as those from its nation. The idea of non-discrimination aims to avert discriminatory practices against foreign products or trade based on the preference for domestic goods or merchants. In the context of enforcing Article 56(1)(a) of Law No. 20 of 2016 on Trademarks and Geographical Indications, the practice diverges from this principle, as the DJKI acknowledges foreign alcoholic beverages as geographical indications, while local traditional alcoholic beverages are not recognised.]]>
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